The Folding Vinyl Umbrella "AmeMachi 58" is the long-awaited foldable vinyl umbrella.

This is the first time that a foldable vinyl umbrella, which had been impossible to realize with vinyl umbrellas until now, has finally been developed!

Introducing the high-performance folding vinyl umbrella "AmeMachi 58."

Founded in the sixth year of Kyoho (1721) as Takeda Chogoro Shoten.

Since pioneering vinyl umbrellas 65 years ago in Showa 27 (1952), and after 65 years of development, we challenged ourselves to create the long-cherished foldable vinyl umbrella that no one else had achieved!

We overcame numerous obstacles to practical implementation, responding to many requests, and as the only handmade manufacturer in Japan, we boldly took on the challenge.

＜Official supplier to the Imperial Household Agency＞
In the 22nd year of Heisei (2010), during the Imperial Garden Party, our transparent long umbrella utilizing our patented technology was used and received high praise!

★ Commitment to the product

＜Features of the umbrella＞

1. Less likely to invert or turn inside out! = Equipped with a reverse vent

2. Durable construction! = Made with fiberglass

3. Easy to fold! = Embossed line

4. Less sticky and resistant to becoming stiff even in cold weather = OLEFIN-based multilayer film

5. Clear visibility and safety = Made with transparent olefin multilayer film, etc.

Nowadays, long umbrellas for rain are mostly disposable, with about 70% of practical umbrellas being foldable (including overseas).

Especially in urban areas, thanks to well-developed infrastructure, even on heavy rain days, people tend to use umbrellas only for short periods. They are practically carried everywhere.

A high-functionality, durable, portable, transparent foldable umbrella that can be repaired is in demand for both safety and security reasons.

＜Durable and long-lasting＞

With this foldable vinyl umbrella, you can enjoy long-term use thanks to its sturdy construction.

Even if it gets damaged, repairs are available, ensuring excellent after-sales support.

＜Reverse Vent Structure＞

We have drilled "holes" in the umbrella. The "reverse vent" system allows wind from inside to pass through, preventing the umbrella from turning inside out by letting external rain not enter.

(Patent No. 5285402)

＜Made with fiberglass＞

Resists external wind. A sturdy and safe structure.

The 8 main ribs incorporate fiberglass at critical points, allowing them to flex like willow branches and smoothly deflect opposing winds.

＜Embossed Line＞

Easy to fold! The "life" of a foldable umbrella lies in the clearly visible "folding lines."

Typically, umbrellas are neatly folded along these lines for storage. For this umbrella, the challenge was to leave the "folding lines" visible on the transparent film material, which usually makes the lines fade easily, enabling easy folding.

By applying the advanced "High-Frequency Welder Bonding Technology" developed over many years, the "Embossed Line Hollow Mold" solution was realized.

(Recognized by Tokyo Metropolitan New Product Development Assistance Program, patent granted)

This allows anyone to easily and neatly fold the umbrella along the embossed lines.

＜Using Natural Cherry Wood＞

The handle and tip are made from cherry wood with bark.

Cherry, historically used for water-resistant items like walking sticks, provides a comfortable grip. We want you to enjoy its natural feel.

＜Two-Way Umbrella Cover＞

Easy to switch between long and short modes.

The essential "umbrella cover" for foldable umbrellas is designed with waterproofing in mind, so it can be safely stored in bags or paper bags.

It features a completely waterproof inner lining that prevents water leakage. Additionally, it is a two-stage fold, adjustable to long or short length.

The outer fabric is made of striped see-through polyester, which is eye-catching.

A fully waterproof umbrella cover! You can safely put the umbrella directly into your bag.

＜Lightweight Design＞

Weighing only 275 grams, it is highly portable!

With a weight under 300 grams, it maintains stable balance even in strong winds, making it convenient to carry.

＜Transparent Umbrella with Good Visibility＞

We are committed to transparent umbrellas that provide excellent visibility. Being able to see each other clearly while passing by is the best safety and peace of mind.

By allowing a 360-degree view of your surroundings, we aim to protect you during outings, just as on sunny days.

★ Our Commitment to White Rose Vinyl Umbrellas

【Seeking the Ultimate Safety Umbrella】

Since our development began, we have focused on vinyl as a completely waterproof material, working to promote its use for over 60 years.

Today, White Rose positions its umbrellas as tools that ensure good visibility through full transparency and protect users from rain, wind, and snow, allowing safe return home.

Why carry curtains that block your view in bad weather with poor visibility?

A person with a disability once said, "A transparent umbrella is the safest. I can see around me clearly, and others can recognize me easily, giving way or passing with a little space."

They also said, "Japan is a country full of consideration."
"Walking with a durable, transparent umbrella that doesn't break easily is truly moving."

Protecting people is our core concept at White Rose.

【What is Eco-Friendly about Umbrellas?】

Umbrellas inevitably use metal components, making them composite materials and non-flammable.

Because they are non-flammable, they should not be discarded easily. Instead, they should be cherished, repaired, and reused.

Umbrellas are meant to break. Therefore, White Rose makes umbrellas that are hard to break and can be repaired and used repeatedly.

A long-lasting umbrella that can be used for many years—that is White Rose's definition of an eco-friendly product.

【Patented Reverse Vent Mechanism】

Rain and wind flow along the surface of the umbrella, making it difficult for them to penetrate inside. The innovative structure allows trapped wind inside to escape through the reverse vent.

【Learning from the History of Vinyl Umbrellas】

Sixty years ago, we challenged the taboo that umbrella covers must be made of fiber materials to achieve complete waterproofing. We introduced transparent umbrellas, defying the common belief that umbrella covers with visible ribs were impossible.

Now, we have challenged the taboo of having holes and being transparent—something once thought impossible.

The evolution of vinyl umbrellas continues without end.

■ Product Name: Stylish and Durable Foldable Vinyl Umbrella AmeMachi 58, available in 3 cute colors, White Rose luxury umbrella, official Imperial Household Agency supplier, fashionable

■ Contents: 2 umbrellas

■ Fabric:

- Main body: Olefin multilayer film
- Outer tape: Nylon
- Outer bag (umbrella cover): 100% polyester
- Handle: Synthetic leather
- Inner bag: Olefin multilayer film
- Snaps: Rust-proof synthetic resin

■ Manufacturer or Seller: White Rose

■ Shaft: φ10 aluminum, two-stage

■ Main ribs: Fiberglass and steel

■ Handle and tip: Natural cherry wood with bark

■ Size: Diameter approximately 96 cm; folded length: about 37 cm

■ Country of manufacture: Japan

■ Category: Miscellaneous goods

【Disclaimer】

- The listed expiration date refers to days from the manufacturing date. Please inquire for actual expiration details.
- Since inventory is shared with our website, stock may be out of stock, special order, or canceled depending on timing.
- Due to product renewal, packaging or contents may differ slightly from the delivered product.
- Mail delivery is via post; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.
- We are not responsible for external damage to the packaging.

Product Number: amema2-blk