The Folding Vinyl Umbrella "AmeMachi 58" is the long-awaited foldable vinyl umbrella.

This is the first time that a foldable vinyl umbrella, which had been impossible to achieve with vinyl umbrellas until now, has finally been developed!

Introducing the high-performance folding vinyl umbrella "AmeMachi 58."

Founded in the sixth year of Kyoho (1721) as Takeda Chogo Shoten.

Since pioneering vinyl umbrellas 65 years ago in Showa 27 (1952), and after 65 years of development, we challenged ourselves to create the long-cherished foldable vinyl umbrella that no one else had succeeded in making!

To meet many customer requests and overcome the barriers to practical implementation, we, as the only handmade manufacturer in Japan, boldly took on the challenge.

＜Official supplier to the Imperial Household Agency＞ In the 22nd Heisei Garden Party (2010), our patented transparent long umbrella, utilizing our proprietary technology, was used and received recognition!

★ Commitment to the product

＜Features of the umbrella＞

1. Less likely to invert (flip inside out)! = Equipped with a reverse vent

2. Durable construction! = Made with fiberglass

3. Easy to fold! = Embossed line

4. Less sticky and resistant to becoming stiff even in cold weather = Olefins multilayer film

5. Clear visibility and safety = Made with transparent olefin multilayer film, etc.

Nowadays, long umbrellas for rain are mostly disposable, and foldable umbrellas account for about 70% of practical umbrellas (including overseas).

Especially in urban areas, thanks to well-developed infrastructure, even on heavy rain days, people tend to use umbrellas only for short periods. They are practically carried everywhere.

A high-functionality, durable, portable, transparent foldable umbrella that can be repaired is in demand for safety and security reasons.

＜Durable and long-lasting＞

With this foldable vinyl umbrella, you can enjoy long-term use thanks to its sturdy construction.

Even if it gets damaged, repairs are available, ensuring excellent after-sales support.

＜Reverse Vent Structure＞

We have drilled "holes" in the umbrella. The "reverse vent" system allows wind from inside to pass through, preventing the umbrella from flipping inside out by letting outside rain not enter.

(Patent No. 5285402)

＜Made with fiberglass＞

Resists external wind. A sturdy and safe structure.

Eight main ribs incorporate fiberglass at critical points, allowing them to flex like willow branches and smoothly deflect opposing winds.

＜Embossed Line＞

Easy to fold! The "life" of a foldable umbrella lies in the clearly visible "folding lines."

Typically, umbrellas are neatly folded along these lines for storage. For transparent films that tend to lose their fold lines easily, leaving a visible "folding line" was the biggest challenge.

By applying White Rose’s long-developed "High-Frequency Welder Bonding Technology," the "Embossed Line Hollow Embossing" solution was achieved.

(Recognized by Tokyo Metropolitan New Product Development Assistance Program, patent approved)

This allows anyone to easily and neatly fold the umbrella along the embossed lines.

＜Using Natural Cherry Wood＞

The handle and tip are made from cherry wood with bark.

Cherry, known since ancient times for its water-resistant properties and used in walking sticks, provides a comfortable grip. We invite you to experience its natural feel.

＜Two-Way Umbrella Cover＞

Easy to switch between long and short modes.

The essential "umbrella cover" for foldable umbrellas is designed with waterproofing to safely fit into bags or paper bags.

Equipped with a completely waterproof inner bag that prevents water leakage. Also, since it is a two-stage fold, it can be adjusted to long or short length.

The outer fabric features a striking striped see-through polyester material.

A fully waterproof umbrella cover! Safe to put directly into bags, etc.

＜Lightweight Design＞

Weighing only 275 grams, it is highly portable!

With a weight under 300 grams, it maintains stable balance even in strong winds.

＜Transparent Umbrella with Good Visibility＞

We are committed to transparent umbrellas that provide excellent visibility. Being able to see each other clearly while passing by is the best safety and peace of mind.

Just like on sunny days, a 360-degree view around you helps protect you when you go out.

★ White Rose’s Commitment to Vinyl Umbrellas

【Seeking the Ultimate Safety Umbrella】

Since development began, White Rose has focused on vinyl as a completely waterproof material for over 60 years.

Today, we position our umbrellas as tools that ensure good visibility through full transparency and protect people from rain, wind, and snow, allowing safe return home.

Why carry around curtains that block your view in bad weather with poor visibility?

A person with a disability said, "A transparent umbrella is the safest. I can see around me clearly, and others can recognize me easily, giving way or passing with a little space."

They also said, "Japan is a country full of consideration." "Walking with a durable, transparent umbrella gives me a sense of awe."

Protecting people is our core concept at White Rose.

【What is Eco-Friendly about Umbrellas?】

Umbrellas inevitably use metal and composite materials, making them non-flammable.

Because they are non-flammable, they should not be discarded easily. Instead, they should be cherished, repaired, and reused.

Umbrellas are meant to break. Therefore, White Rose designs umbrellas to be durable, difficult to break, and fully repairable.

A long-lasting umbrella, usable for many years, is White Rose’s definition of an eco-friendly product.

【Patented Reverse Vent Mechanism】

Rain and wind flow over the umbrella surface, making internal intrusion difficult. The accumulated wind inside escapes through the innovative reverse vent structure.

【Learning from History: The Future of Vinyl Umbrellas】

Sixty years ago, we challenged the taboo that umbrella covers must be made of fiber materials and aimed for complete waterproofing. We defied the conventional wisdom that transparent umbrella covers with visible ribs were impossible, and introduced transparent umbrellas. Now, we have challenged the taboo of having holes and being transparent.

The evolution of vinyl umbrellas continues without end.

■ Product Name: Stylish, Durable Foldable Vinyl Umbrella AmeMachi 58, Available in 3 Colors, Cute White Rose High-Quality Umbrella, Officially Approved by the Imperial Household Agency, Fashionable

■ Contents: 2 umbrellas

■ Fabric:

- Main body: Olefin multilayer film
- Outer tape: Nylon
- Outer bag (umbrella cover): 100% polyester
- Handle: Synthetic leather
- Inner bag: Olefin multilayer film
- Snap button: Rust-proof synthetic resin

■ Manufacturer or Seller: White Rose

■ Shaft: φ10 aluminum, two-stage

■ Main ribs: Fiberglass and steel

■ Handle and tip: Natural cherry wood with bark

■ Size: Diameter approximately 96 cm; folded length: about 37 cm

■ Country of Manufacture: Japan

■ Category: Miscellaneous goods

【Disclaimer】

* The listed expiration date refers to days from the manufacturing date. Please contact us for actual expiration details.

* Since inventory is shared with our official website, stock shortages, backorders, or cancellations may occur depending on timing.

* Due to product renewal, packaging or contents may differ slightly from the delivered product.

* Mail delivery is via post; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.

* We are not responsible for external damage to the packaging.

Product Number: amema2-blk