"Always" and "What If" Combined into One: The Effe Whistle Accessory
"Effe" was born from the desire to be an accessory that can be worn daily, yet also serve as a protective charm for the wearer in times of need.
While "expressing beauty," we gradually wondered if there was a way to extend that safety to small children, and what kind of item they would happily wear in their daily lives.
And thus, "Effe pensiero" was born.
"Pensiero" is an Italian word meaning "a small gift that doesn't burden the recipient," or "consideration and thoughtfulness."The joy of giving and receiving small, everyday gifts on ordinary days.The pleasure of pondering what might make the other person happy.We want to deliver many such happiness loops born from thoughtfulness.
This is a series that adults will also enjoy choosing from.New additions will continue to join the collection.
《The Inspiration》We received a request from the Sabae City Disaster Prevention Division: "Eyeglass materials are very beautiful, could you create a whistle-like accessory?"We learned that since the Great Hanshin Earthquake, the prefecture and city had distributed whistles to raise disaster awareness, but many people kept them tucked away in their bags, rendering them unusable in emergencies.To solve this problem, the idea of creating a whistle accessory for everyday use was the inspiration behind the birth of the Effe series.
《Sound Design》The sound is designed to resonate in the high-frequency range of 4kHz, which is easily audible to the human ear (2kHz-5kHz) and can carry far even from beneath rubble. We have also considered audibility to rescue dogs, creating a beautiful layered sound at 12kHz, 16kHz, and 20kHz. An average sound level of over 85dB has been measured over 5 seconds. (Measured under the guidance of the factory testing facility.)Listen here
《Origin of the Name》The material, cellulose acetate, is Italian in origin.In Italian, "F" is pronounced "effe.""F" carries various meanings such as Fukui, Factory, and Fue (whistle).It also embodies our desire to create something that breaks free from the conventional concept of a whistle, evoking a surprised "Eh, a whistle!?"
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