The Folding Vinyl Umbrella Amemachi 58 is the long-awaited folding vinyl umbrella.

This is the first time that a folding vinyl umbrella, which could not be achieved by any other vinyl umbrella manufacturer, has finally been developed!

Introducing the high-performance folding vinyl umbrella "Amemachi 58."

Founded in the sixth year of Kyoho (1721) as Takeda Chogoro Shoten.

Since pioneering vinyl umbrellas 65 years ago in 1952, and after 65 years of development, we have challenged ourselves to create the long-cherished folding vinyl umbrella that no one else has succeeded in making!

To meet numerous customer requests, we overcame the barriers to practical implementation and, as the only handmade manufacturer in Japan, boldly took on the challenge.

＜Official supplier to the Imperial Household Agency＞ In the 2010 Imperial Garden Party, our transparent long umbrella utilizing our patented technology was used and received high praise!

★ Commitment to the product

＜Features of the umbrella＞

1. Less likely to invert or turn inside out! = Equipped with a reverse vent

2. Durable construction! = Made with fiberglass

3. Easy to fold! = Embossed line

4. Less sticky and resistant to becoming stiff even in cold weather = Olefin-based multilayer film

5. Clear visibility and safety = Made with transparent olefin multilayer film, etc.

Nowadays, long umbrellas for rain are mostly disposable, and about 70% of practical umbrellas (including overseas) are folding umbrellas.

Especially in urban areas, thanks to well-developed infrastructure, even on heavy rain days, people tend to use umbrellas only for a short time. They are practically carried everywhere.

A high-functionality, durable, portable, transparent folding umbrella that can be repaired is in demand for safety and security reasons.

＜Durable and long-lasting＞

With this folding vinyl umbrella, you can enjoy long-term use thanks to its sturdy construction.

Even if it happens to break, we offer repair services, ensuring excellent after-sales support.

＜Reverse Ventilation Structure＞

We have made "holes" in the umbrella. The "reverse vent" system allows wind from inside to pass through, preventing rain from entering from outside, making the umbrella less likely to invert or turn inside out.

(Patent No. 5285402)

＜Made with fiberglass＞

Resists external wind. A sturdy and safe structure.

Eight main ribs incorporate fiberglass at critical points, allowing them to flex like willow branches and smoothly deflect opposing winds.

＜Embossed Line＞

Easy to fold! The "life" of a folding umbrella lies in the clearly visible "folding lines."

Typically, these lines are used as guides to neatly fold and store the umbrella. For transparent films that tend to lose their fold lines easily, leaving a visible "embossed line" was the biggest challenge.

By applying White Rose’s long-developed "High-Frequency Welder Bonding Technology," the "Embossed Line Molded" technique provided a solution.

(Recognized by the Tokyo Metropolitan New Product Development Assistance Program, patent approved)

This allows anyone to easily and neatly fold the umbrella along the embossed lines.

＜Using Natural Cherry Wood＞

The handle and tip are made from cherry wood with bark.

Cherry, known since ancient times for its water-resistant properties and used in walking sticks, provides a comfortable grip. We invite you to experience its natural feel.

＜Two-Way Umbrella Cover＞

Easy to switch between long and short lengths.

The essential umbrella cover for folding umbrellas is designed with waterproofing in mind, so it can be safely stored in bags or paper bags.

It features a fully waterproof inner lining that prevents any water leakage. Additionally, it is a two-stage foldable design, adjustable to long or short length.

The outer fabric is made of striped see-through polyester material, which is eye-catching.

A fully waterproof umbrella cover! Safe to put directly into bags, etc.

＜Lightweight Design＞

Weighing only 275 grams, it is highly portable!

With a weight under 300 grams, it maintains stable balance even in strong winds.

＜Clear Transparent Umbrella＞

We are committed to producing transparent umbrellas with excellent visibility. Being able to see each other clearly while passing by provides the utmost peace of mind and safety.

Just like on sunny days, the 360-degree visibility helps protect you when you are outdoors.

★ White Rose’s Commitment to Vinyl Umbrellas

【Pursuing the Ultimate Safety Umbrella】

Since its development, White Rose has focused on vinyl material’s complete waterproof properties for over 60 years.

Today, we position our umbrellas as tools that ensure good visibility through full transparency and protect people from rain, wind, and snow, allowing safe return home.

Why carry around curtains-like coverings that block your view in bad weather with poor visibility?

A person with a disability said, "A transparent umbrella is the safest. I can see around me clearly, and people passing by recognize me well, often giving way or passing with a little space."

They also said, "Japan is a country full of consideration." "Walking with a durable, transparent umbrella makes me feel truly safe and moved."

Protecting people is our core concept at White Rose.

【What is Eco-Friendly about Umbrellas?】

Umbrellas inevitably use metal components, making them composite materials and non-flammable.

Because they are non-flammable, they should not be discarded easily. Instead, they should be cherished, repaired, and reused.

Umbrellas are meant to break. That’s why White Rose makes umbrellas that are hard to break and can be repaired and used repeatedly.

A long-lasting umbrella, usable for many years, is White Rose’s definition of an eco-friendly product.

【Patented Reverse Ventilation Mechanism】

Rain and wind flow along the surface of the umbrella, making it difficult for water to enter inside. The accumulated wind inside the umbrella escapes through the innovative reverse vent structure.

【Learning from History: The Future of Vinyl Umbrellas】

Sixty years ago, we challenged the taboo that umbrella covers must be made of fiber materials and aimed for complete waterproofing. We defied the conventional wisdom that transparent umbrella covers with visible ribs were impossible, and introduced transparent umbrellas to the world. Now, we have challenged the taboo of having holes and being transparent.

The evolution of vinyl umbrellas is far from over.

■ Product Name: Stylish and Durable Folding Vinyl Umbrella Amemachi 58, available in 3 cute colors, White Rose luxury umbrella, official Imperial Household Agency supplier, fashionable.

■ Contents: 3 umbrellas

■ Fabric:

- Main body: Olefin multilayer film

- Outer tape: Nylon

- Outer bag (umbrella cover): 100% polyester

- Handle: Synthetic leather

- Inner bag: Olefin multilayer film

- Snap button: Rust-proof synthetic resin

■ Manufacturer or Seller: White Rose

■ Shaft: φ10 aluminum, two-stage

■ Main ribs: Fiberglass and steel

■ Handle and tip: Natural cherry wood with bark

■ Size: Diameter approximately 96 cm; folded length about 37 cm

■ Country of manufacture: Japan

■ Category: Miscellaneous goods

【Disclaimer】

- The listed expiration date refers to the number of days from the manufacturing date. Please inquire for actual expiration details.

- Since inventory is shared with our official website, stock shortages, backorders, or cancellations may occur depending on timing.

- Due to product renewal, packaging or contents may differ slightly from the delivered product.

- Mail delivery is via post; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.

- We are not responsible for external damage to the packaging.

Product Number: amema3-blk