The "Shiawase no Mon'yō" (Patterns of Happiness) series focuses on the "meaning of wishing for happiness" inherent in traditional Japanese patterns. It is an original design created in collaboration with textile designers for Fuwa Market.

One of the series, the Ume (plum blossom), is a pattern loved by people since ancient times for its beauty, vitality, nobility, and fragrant image.

The auspicious motifs are modernized to harmonize with contemporary lifestyles.

✔ Dedicated craftsmanship: Each piece is carefully dyed at a dyeing factory in Kyoto.
✔ Modern traditional patterns: Three types of patterns available in two colors each, offering a variety of choices.
✔ High durability: Made from thick, plain-woven canvas (No. 11), ensuring strength and longevity.
✔ Perfect for a special gift: "Shiawase no Mon'yō" conveys heartfelt wishes.

The clutch purse measures approximately 20cm (7.87 inches) in height, 16cm (6.29 inches) in width, with a 2.5cm (0.98 inches) gusset. It is the ideal size for a smartphone or a mini wallet, perfect for quick outings.

The wide opening makes it easy to see the contents inside, allowing for quick access even when in a hurry.

The shoulder strap is adjustable to suit a wide range of users, from petite women to taller women. It is removable, so it can also be used as a pouch or small accessory case.

Suitable for everyday use such as walks and shopping, as well as travel secondary bags, or pairing with yukata or kimono for Japanese-style attire, and for special occasions.

Add a touch of Japanese tradition to your daily outings with this charming accessory.

**Craftsmanship Highlighting the Charm of Hand-Dyeing**

The clutch features Fuwa Market’s original textile design.

It is made from traditional canvas fabric from the domestic brand "Fujikinbai," woven carefully one piece at a time using a rare shuttle loom, making it a valuable material today.

The high-quality canvas is hand-dyed by artisans at a dyeing factory in Kyoto, employing traditional techniques that produce rich colors and a unique texture.

Close-up images of the pattern reveal the delicate layering of colors characteristic of hand-dyeing. Subtle gradations and bleeding enhance the handcrafted feel, creating a one-of-a-kind beauty.

Each piece is dyed meticulously, resulting in depth and warmth that cannot be achieved with simple printing.

The detailed craftsmanship enhances the beauty of Japanese aesthetics, allowing users to appreciate the skill and traditional motifs with every use.

**The Wishes and Prayers Encoded in the Plum Blossom Pattern**

*Ume (Plum Blossom) - Symbol of Good Health and Safety*

A delicate flower blooming proudly amidst cold winter winds. Its faint sweet fragrance heralds the arrival of spring.

The vivid colors of red, pink, and white in the quiet winter landscape evoke a sense of life and vitality.

Many poems themed around "ume" are recorded in Japan’s oldest poetry collection, the *Manyōshū*, captivating people since ancient times.

A traditional auspicious item associated with ume is "Daifuku-cha," a tea brewed with dried plums and kelp, consumed on New Year’s Day. Its origin traces back to the Heian period, when Emperor Murakami drank it during illness and recovered.

It has since become a symbol of wishing for a healthy and disease-free year.

The color options include a warm red tone and a bright, cheerful yellow tone. Both are subdued yet distinctive, making them perfect accessories to brighten daily life.

Their modern Japanese design also pairs well with yukata or kimono.

*Note:* Since large fabric pieces are cut to produce each item, pattern placement may vary. Please understand this in advance.

**Lineup of the "Shiawase no Mon'yō" Series**

Fuwa Market offers six traditional motifs, each reimagined with a modern touch:

- Ginnan (Ginkgo) Pattern (Sparkling ginkgo leaves, brings good luck)
- Ichimatsu (Checkered) Pattern (Stylish traditional pattern)
- Ume (Plum blossom) Pattern (Symbol of health and safety)
- Seigaiha (Blue Ocean Waves) Pattern (Infinite waves symbolizing prosperity)
- Nanten (Heavenly Bamboo) Pattern (A talisman for warding off evil)
- Matsu (Pine) Pattern (Symbol of prosperity) )

Choose your favorite pattern to add a touch of elegance to your daily life.

The "Shiawase no Mon'yō" series features designs imbued with wishes from traditional Japanese motifs. It makes a refined gift for loved ones and embodies the spirit of Japanese elegance.

- Birthdays, Christmas gifts for friends and family
- Celebrations for new beginnings, such as entrance, graduation, or employment gifts
- Mother’s Day gifts expressing gratitude
- Return gifts for White Day
- Souvenirs for overseas friends
- Lucky charms for coming-of-age celebrations, anniversaries, and special occasions

Select your preferred design and introduce a touch of Japanese tradition into your everyday life.

**Product Details**

- Size (approx.): 20cm (7.87 inches) (H) × 16cm (6.29 inches) (W) × 2.5cm (0.98 inches) (gusset)
- Weight (approx.): 70g
- Material: Main body / Canvas No. 11 (100% cotton), Shoulder strap / Synthetic leather (gray)
- Made in Japan (Kyoto, Osaka)

**Valuing Connections with Community and Society**

All Fuwa Market original products are carefully crafted by artisans in Japan, including Kyoto.

Additionally, some light tasks such as packaging and tagging are carried out in cooperation with "tomoni," a work support facility affiliated with the company.

https://tomoni-b.jp/

This collaboration was inspired by the experiences of the founder, Nishida, and his family.

By participating in the manufacturing process, we aim to foster confidence and joy among users by involving them in manageable tasks, which are rewarded with wages.

Fuwa Market values a collaborative approach where "the craftsmanship of artisans and the hands of everyone involved come together to shape the product."