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Winner of the 2017 Nobel Prize in Economics!The birth of "Behavioral Economics" as told by a maverick.
The author appeared on NHK General's "Close-Up Gendai+" (aired November 20, 2017)!
"A documentary on creative destruction.A must-read for those who are not interested in economics,here is the ultimate intellectual entertainment" — Ken Kusunoki (author of "Competitive Strategy as a Story")
"A biography of behavioral economics!The full story of the doubts and excitement in the birth of a new field,seen through the trial and error of a scholar's life" — Hiroo Yamagata (translator of Thomas Piketty's "Capital in the Twenty-First Century")
"The genius who invented behavioral economics is also a rare storyteller" — Daniel Kahneman (author of "Thinking, Fast and Slow")
"Shows the behind-the-scenes of the most important discoveries in modern economics" — Malcolm Gladwell (author of "Genius!")
"A must-read. There is no better book as a guide to behavioral economics" — Robert J. Shiller (author of "Animal Spirits")
"Unusually funny for a book written by a university professor" — Michael Lewis (author of "Moneyball")
"A laid-back scholar invites you into the tumultuous behind-the-scenes of the birth of behavioral economics.
Behavioral economics boldly challenged the fundamental assumptions of traditional economics.The leading figure reflects on his research career,and humorously depicts how this "maverick discipline" gained support.How did behavioral economics, despite being repeatedly criticized by academic authorities,manage to fight back and grow stronger?How will it develop and change the world?This is a passionate work by the proposer of "nudge," covering everything in detail.
| Product # | 415209625X |
|---|---|
| Weight | 520 g |
| Product package size | 19 x 14 x 3 cm |
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