The Folding Vinyl Umbrella Amemachi 58 is the long-awaited folding vinyl umbrella.

This is the first time that a folding vinyl umbrella, which could not be achieved by any other vinyl umbrella manufacturer, has finally been developed!

Introducing the high-performance folding vinyl umbrella "Amemachi 58."

Founded in the sixth year of Kyoho (1721) as Takeda Chogoro Shoten.

Since pioneering vinyl umbrellas 65 years ago in 1952, and after 65 years of development, we have challenged the creation of the long-awaited folding vinyl umbrella that no other has achieved!

To meet many customer requests, we overcame the barriers to practical implementation and, as the only handmade manufacturer in Japan, boldly took on the challenge.

＜Official supplier to the Imperial Household Agency＞ In the 22nd Heisei Garden Party (2010), our patented transparent long umbrella was used and received official recognition!

★ Commitment to the product

＜Features of the umbrella＞

1. Less likely to invert (flip inside out)! = Equipped with a reverse vent

2. Durable construction! = Made with fiberglass

3. Easy to fold! = Embossed line

4. Less sticky and resistant to stiffening in cold weather = Multi-layer olefin film

5. Clear visibility and safety = Made with transparent olefin multi-layer film, etc.

Nowadays, long umbrellas for rain are mostly disposable, and about 70% of practical umbrellas (including overseas) are folding umbrellas.

Especially in urban areas, thanks to well-developed infrastructure, even on heavy rain days, people tend to use umbrellas only for a short time. They are practically carried everywhere.

A high-functionality, durable, portable, transparent folding umbrella that can be repaired is in demand for safety and security reasons.

＜Durable and long-lasting＞

With this folding vinyl umbrella, you can enjoy long-term use thanks to its sturdy construction.

Even if it happens to break, we offer repair services, ensuring excellent after-sales support.

＜Reverse Ventilation Structure＞

We have drilled "holes" in the umbrella. The "reverse vent" system allows wind from inside to pass through, preventing rain from entering from outside and making the umbrella less likely to invert (flip over).

(Patent No. 5285402)

＜Made with fiberglass＞

Resists external wind. A sturdy and safe structure.

The 8 main ribs incorporate fiberglass at critical points, allowing them to flex like willow branches and smoothly deflect opposing winds.

＜Embossed Line＞

Easy to fold! The "life" of a folding umbrella lies in the clearly visible "folding lines."

Typically, these lines are used as guides to neatly fold and store the umbrella. For transparent films that tend to lose their fold lines easily, leaving a visible "folding line" was a major challenge.

By applying White Rose’s long-standing "High-Frequency Welder Bonding Technology," the "Embossed Line Hollow Embossing" solution was developed.

(Recognized by the Tokyo Metropolitan New Product Development Assistance Program, patent approved)

This allows anyone to easily and neatly fold the umbrella along the embossed lines.

＜Using Natural Cherry Wood＞

The handle and tip are made from cherry wood with bark.

Cherry, historically used for walking sticks due to its water-resistant properties, provides a comfortable grip. We invite you to experience its natural feel.

＜Two-Way Umbrella Cover＞

Easy to switch between long and short modes.

The essential umbrella cover for folding umbrellas is designed with waterproofing in mind, so it can be safely stored in bags or paper bags.

It features a fully waterproof inner lining that prevents water leakage. Additionally, it is a two-stage foldable design, adjustable to long or short length.

The outer fabric is made of striped see-through polyester material, which is eye-catching.

A fully waterproof umbrella cover! Safe to put directly into bags, etc.

＜Lightweight Design＞

Weighing only 275 grams, it is highly portable!

With a weight under 300 grams, it maintains stable balance even in strong winds.

＜Transparent Umbrella with Good Visibility＞

We are committed to transparent umbrellas that offer excellent visibility. Being able to see each other clearly while passing by provides the utmost peace of mind and safety.

Just like on sunny days, a 360-degree view around you helps protect you when you are outside.

★ White Rose’s Commitment to Vinyl Umbrellas

【Pursuing the Ultimate Safety Umbrella】

Since its development 60 years ago, White Rose has focused on vinyl material, which is completely waterproof, and has been dedicated to educating about its benefits.

Today, White Rose positions transparent umbrellas as tools that provide excellent visibility and protect people from rain, wind, and snow, ensuring safe return home.

Why carry around curtains-like coverings that block your view in bad weather with poor visibility?

A person with a disability said, "Transparent umbrellas are the safest. I can see around me clearly, and people passing by recognize me well, often giving way or passing with a small gap."

They also said, "Japan is a country full of consideration." "Walking with a durable, transparent umbrella makes me feel truly safe."

Protecting people is our core concept at White Rose.

【Eco-Friendly Umbrellas】

Umbrellas inherently contain metal components, making them composite materials that are non-flammable.

Because they are non-flammable, they should not be discarded easily; instead, they should be cherished, repaired, and reused.

Umbrellas are meant to break. Therefore, White Rose designs umbrellas to be durable, difficult to break, and fully repairable.

A long-lasting umbrella that can be used for many years is White Rose’s definition of an eco-friendly product.

【Patented Reverse Ventilation Mechanism】

Rain and wind flow over the surface of the umbrella, making internal intrusion difficult. The accumulated wind inside escapes through the innovative reverse vent structure.

【Learning from the History of Vinyl Umbrellas】

Sixty years ago, we challenged the taboo that umbrella covers must be made of fiber materials and aimed for complete waterproofing. We defied the common belief that umbrella covers with visible ribs were impossible and introduced transparent umbrellas. Now, we have challenged the taboo of having holes and being transparent.

The evolution of vinyl umbrellas continues without end.

■ Product Name: Stylish, Durable Folding Vinyl Umbrella Amemachi 58, available in 3 cute colors, White Rose luxury umbrella, official Imperial Household Agency supplier, fashionable

■ Contents: 1 umbrella

■ Fabric:

- Main body: Olefin multi-layer film

- Outer tape: Nylon

- Outer bag (umbrella cover): 100% polyester

- Handle: Synthetic leather

- Inner bag: Olefin multi-layer film

- Snap button: Rust-proof synthetic resin

■ Manufacturer or Seller: White Rose

■ Shaft: φ10 aluminum, two-stage

■ Main ribs: Fiberglass and steel

■ Handle and tip: Natural cherry wood with bark

■ Size: Diameter approximately 96 cm; folded length: about 37 cm

■ Country of Manufacture: Japan

■ Category: Miscellaneous goods

【Disclaimer】

- The listed expiration date refers to the number of days from the manufacturing date. Please contact us for actual expiry details.

- Since inventory is shared with our official website, stock shortages, backorders, or cancellations may occur depending on timing.

- Due to product renewal, packaging or contents may differ slightly from the delivered product.

- Mail delivery is via post; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.

- We are not responsible for external damage to the packaging.

Product Number: amema-blk