The Folding Vinyl Umbrella Amemachi 58 is the long-awaited folding vinyl umbrella.

This is the first time that a folding vinyl umbrella, which had been impossible to achieve with vinyl umbrellas until now, has finally been developed!

Introducing the high-performance folding vinyl umbrella "Amemachi 58."

Founded in the sixth year of Kyoho (1721) as Takeda Chogoro Shoten.

Since pioneering vinyl umbrellas 65 years ago in Showa 27 (1952), and after 65 years of development, we challenged ourselves to create the long-cherished folding vinyl umbrella that no one else had succeeded in making!

To meet many customer requests and overcome the barriers to practical implementation, we, as the only handmade manufacturer in Japan, boldly took on the challenge.

＜Official supplier to the Imperial Household Agency＞ In the 22nd Heisei Garden Party (2010), our patented transparent long umbrella, utilizing our proprietary technology, was used and received recognition!

★ Commitment to the product

＜Features of the umbrella＞

1. Less likely to invert or turn inside out! = Equipped with a reverse vent

2. Durable construction! = Made with fiberglass

3. Easy to fold! = Embossed line

4. Less sticky and resistant to becoming stiff even in cold weather = Olefin-based multilayer film

5. Clear visibility and safety = Made with transparent olefin multilayer film, etc.

Nowadays, long umbrellas for rain are mostly disposable, and about 70% of practical umbrellas (including overseas) are folding umbrellas.

Especially in urban areas, thanks to well-developed infrastructure, even on heavy rain days, people tend to use umbrellas only for a short time. They are practically carried everywhere.

A high-functionality, durable, portable, transparent folding umbrella that can be repaired is in demand for safety and security reasons.

＜Durable and long-lasting＞

With this folding vinyl umbrella, you can enjoy long-term use thanks to its sturdy construction.

Even if it happens to break, we offer repair services, ensuring excellent after-sales support.

＜Reverse Vent Structure＞

We have drilled "holes" in the umbrella. The "reverse vent" system allows wind from inside to pass through, preventing the umbrella from turning inside out by letting outside rain not enter.

(Patent No. 5285402)

＜Made with fiberglass＞

Resists external wind. A sturdy and safe structure.

The 8 main ribs incorporate fiberglass at critical points, allowing them to flex like willow branches and smoothly deflect opposing winds.

＜Embossed Line＞

Easy to fold! The "lifeline" of a folding umbrella is the clearly visible "folding line."

Typically, you fold along this line to store the umbrella neatly. For transparent films that tend to lose their fold lines easily, leaving a visible "folding line" was our biggest challenge.

By applying our long-evolved "High-Frequency Welder Bonding Technology" from White Rose, the "Embossed Line Molded" solution was achieved.

(Recognized by the Tokyo Metropolitan New Product Development Assistance Program, patent approved)

This allows anyone to easily and neatly fold the umbrella along the embossed line.

＜Using Natural Cherry Wood＞

The handle and tip are made from cherry wood with bark.

Cherry, known for its water-resistant properties since ancient times and used in walking sticks, provides a comfortable grip. We want you to experience its natural feel.

＜Two-Way Umbrella Cover＞

Easy to switch between long and short modes.

The essential "umbrella cover" for folding umbrellas is designed with waterproofing to safely fit into bags or paper bags.

It features a completely waterproof inner lining that prevents water leakage. Also, since it is a two-stage fold, it can be adjusted to long or short length.

The outer fabric is made of striped see-through polyester material, which is eye-catching.

A fully waterproof umbrella cover! You can safely put the umbrella directly into your bag.

＜Lightweight Design＞

Weighing only 275 grams, it is highly portable!

With a weight under 300 grams, it maintains stable balance even in strong winds.

＜Transparent Umbrella for Clear Visibility＞

We are committed to transparent umbrellas that offer excellent visibility. Being able to see each other clearly while passing by provides the utmost peace of mind and safety.

Just like on sunny days, a 360-degree view around you helps protect you when you are outside.

★ White Rose’s Commitment to Vinyl Umbrellas

【Seeking the Ultimate Safety Umbrella】

Since our development began, we have focused on vinyl as a completely waterproof material, working for 60 years to promote this idea.

Today, White Rose positions transparent umbrellas as tools that provide excellent visibility and protect people from rain, wind, and snow, ensuring safe return home.

Why carry around curtains that block your view in bad weather with poor visibility?

A person with a disability once said, "A transparent umbrella is the safest."

They said, "I can see around me clearly, and people passing by recognize me well, often giving way or passing with a small gap."

They also commented, "Japan is a country full of consideration."

"Walking with a durable, transparent umbrella that doesn’t break easily is truly moving."

Protecting people is our core concept at White Rose.

【What is Eco for Umbrellas?】

Umbrellas are inherently made with composite materials that must use metal components, making them non-flammable.

Because they are non-flammable, they should not be discarded easily; instead, they should be cherished, repaired, and reused.

Umbrellas are meant to break. Therefore, White Rose designs umbrellas to be durable, difficult to break, and fully repairable.

An umbrella that can be used for many years, even over a year, is our definition of an "eco" product.

【Patent-Pending Reverse Vent Mechanism】

Rain and wind flow along the surface of the umbrella, making it difficult for water to enter inside. The innovative structure allows accumulated wind inside to escape through the reverse vent.

【Learning from History: The Future of Vinyl Umbrellas】

Sixty years ago, we challenged the common belief that umbrella covers must be made of fiber materials to achieve complete waterproofing. We introduced transparent umbrellas, defying the taboo that umbrella covers with visible ribs were impossible. Now, we have challenged the taboo of having holes and being transparent.

The evolution of vinyl umbrellas continues without end.

■ Product Name: Stylish and Durable Folding Vinyl Umbrella Amemachi 58, available in 3 cute colors, White Rose luxury umbrella, official Imperial Household Agency supplier, fashionable.

■ Contents: 1 umbrella

■ Fabric:

- Main body: Olefin multilayer film

- Outer tape: Nylon

- Outer bag (umbrella cover): 100% polyester

- Handle: Synthetic leather

- Inner bag: Olefin multilayer film

- Snap button: Rust-proof synthetic resin

■ Manufacturer or Seller: White Rose

■ Shaft: φ10 aluminum, two-stage

■ Main ribs: Fiberglass and steel

■ Handle and tip: Natural cherry wood with bark

■ Size: Diameter approximately 96 cm; folded length: about 37 cm

■ Country of manufacture: Japan

■ Category: Miscellaneous goods

【Disclaimer】

- The listed expiration date refers to the number of days from manufacturing. Please contact us for actual expiration details.

- Since inventory is shared with our official website, stock shortages, backorders, or cancellations may occur depending on timing.

- Due to product renewal, packaging or contents may differ slightly from the delivered product.

- Mail delivery is via post; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.

- We are not responsible for external damage to the packaging.

Product Number: amema-blk