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[Product Information]
ITZY's new song "Not Shy" is now on sale! The seamless love of ITZY, the "representative girl group of the 4th generation," begins! The new song "Not Shy" sings about a love that is unrestrained, saying "It's mine anyway" and showing that the ending and other details don't matter. The synergy between JYP and ITZY is top-notch, and their expressions of love are also unique. Additionally, top writers such as K-pop producer Kenji London Noise Isran gathered to predict chart domination. As "stage artisans," ITZY is expected to deliver a powerful performance of the highest difficulty in history, providing a thrill to K-pop fans.ITZY sings about unrestrained love through the mini-album "Not Shy"! The five members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—who have always spoken frankly and confidently about "I," return with their first title track themed around love since their debut.

The title track "Not Shy" features a fun, upbeat R&B dance song characterized by intense saxophone sounds and a fast beat, expressing their current feelings of falling in love without concern for the ending. It approaches, expresses, and delivers a refreshing, drink-like crispness in a manner truly characteristic of ITZY!
JYP's leading producer JY Park dedicated himself to writing lyrics for a love song that is true to ITZY's style. The lyrics, such as "I want you, because I'm not shy," "You don't need to answer hastily," "It's mine anyway," and "Just look at me," openly express feelings of love. The impact was enhanced by the sense of young musicians like Kobee (Kobi), who target Generation Z, adding a strong impact sound.
JY Park explained, "This time, the focus was on fully expressing ITZY's energy. The choreography was also filled with power and was beautifully completed." True to his words, the performance of "Not Shy" maximizes the charm of ITZY, known as "stage artisans." The members also revealed that "this is the most difficult choreography among all our previous activities," suggesting extensive practice.
The "Not Shy" music video features scenes full of speed that make viewers' hearts race, and the perfectly synchronized group dance scenes provide a refreshing thrill. The members put real effort into this MV. They filmed for five days to create a near-perfect work. Yeji and Ryujin showed their enthusiasm by obtaining driver's licenses in advance to vividly capture the car chase scenes running through rough terrain.
The new album includes six tracks: the title song "Not Shy," "Don't Give a What," "Louder," "ID," "Surf," and "Be in Love." It is remarkable that all tracks are credited to top writers representing K-pop.
"Don't Give a What" is a song that was created through collaboration between lyricists Lee Seulran, who has worked with SHINee and GOT7 and delivered sensuous lyrics, and Lee Woobin (Collapsedone), who participated in TWICE's "Knock Knock" and "What Is Love?". "Louder" was written by Dr. Jo, a famous girl group composer known for TWICE and Apink.
"Surf" was composed by the lyric team "Danke," which has set new records on the Billboard World Chart and Spotify Streaming Chart, and arranged by the top British production team "LDN Noise," which has achieved the highest stock price.
K-pop fan-favorite "music machine" Kenzie was responsible for the lyrics and composition of the final track "Be in Love." The support from the hottest writers such as MosPick, YoungChance, and the lyric team Danke is also a noteworthy element.
ITZY's debut song "Dalla Dalla" surpassed 200 million views on YouTube in June, becoming a group with a music video that has reached 200 million views within 1 year and 4 months of debut. The combined views of their three music videos total 550 million. It is natural that attention is drawn to their new music video, which is gaining popularity as a "rising star in views."
Yeji, Lia, Ryujin, Chaeryeong, and Yuna's dazzling visuals and solid performance skills harmonize perfectly, boasting the "strongest balance." The group's unique charm and addictive new song "Not Shy" are expected to dominate the K-pop market.
Starting with their debut song "Dalla Dalla," and successfully releasing "Icy" and "Wannabe," ITZY has become "a representative girl group of the 4th generation" and is expected to achieve "four consecutive hits" with this song.
[Specifications]
-Photo book (72 pages / different versions / 150x210mm)
-CD-R (different versions)
-2 photo cards (2 randomly selected from 25 types / same for all versions / 55x85mm)
-Lyric accordion book (different versions / 140x200mm)
-Tattoo sticker 1 sheet (1 randomly selected from 5 types / same for all versions / 100x150mm / not included after pre-order stock runs out)
-Postcard set 1 set (25 total / same for all versions / 140x200mm / not included after pre-order stock runs out)
*First edition benefits have ended. Please note.
＜Tracklist＞
1. Not Shy
2. Don't Give a What
3. Louder
4. ID
5. Surf
6. Be in Love

[Please read before placing an order]

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●Products are shipped after inspection at our warehouse following release from Korea. However, as imported goods, there may be minor scratches, bends, scuffs, dents, tears, dirt, corner damage, or disc surface scratches and dirt that do not affect playback, as well as differences in images and individual variations. Please understand that returns or exchanges cannot be accepted for these reasons.
●Delivery of products may be delayed due to production delays, import logistics, weather, or other reasons beyond our control.
●We strive to deliver products in the best condition through inspection, but in such cases, returns or exchanges cannot be accepted. Please understand that these are imported goods before purchasing.
●Items marked as "First Edition Benefits" on the product detail page are available on a first-come, first-served basis and may run out. Please feel free to inquire before purchasing about the presence or absence of benefits.
●All external posters included as pre-order bonuses will be folded and shipped together with the product. Please understand that posters will be shipped folded.
●If you order products with different release dates together, they will be shipped together with the later release date product, so please be aware.
●Returns or exchanges due to customer convenience are not accepted.
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