Ships within 1-5 business days: Every word in this book was not written by "Masahiro Kanda," who is called a charismatic business consultant by the public. It was written by a 34-year-old man, immediately after becoming independent, who was trembling with anxiety, thinking, "Will I really be able to make a living?" and "Even if I write a book, who will read it?"
This book was written 14 years ago by a man who lost his job due to a layoff, who spurred himself on with anger, and who painstakingly crafted every word amidst his anxieties.
Time has passed since then—the "unconventional" ideas asserted by an unknown man have been practiced, imitated, and improved upon by many people, and have become "common sense" in the field of marketing.
(From the "Foreword to the New Edition")
Masahiro Kanda, a charismatic business consultant, was even praised as "Japan's No. 1 Marketer" in a general business magazine.
His debut work, "How to Acquire High-Quality Customers on a Small Budget," originally published in 1998, is back with a new edition after 14 years!
Although he has now established an unshakeable position as a top consultant,
this book was written by a man who, at the beginning of his independence, had lost his job and was fighting to make a comeback, and who wrote this work to combat advertising agencies and management consultants that prey on small and medium-sized businesses.
Among these, "Chapter 4: 11 Lies of Marketing Common Sense" is
| Product # | 4478017328 |
|---|---|
| Weight | 299 g |
| Product package size | 19 x 13 x 2 cm |
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