Marketing Strategy 5th Edition (Yuhikaku Alma)

Marketing Strategy 5th Edition (Yuhikaku Alma)

  • $16.87 USD
Seller: bookrecomend
Barcode: 9784641220782
Brand: 有斐閣
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Your order will be shipped when ZenPlus receives all items from shops. Once shipped from Japan, estimated delivery time is 2-4 weeks for standard shipping and 3-4 days for express (DHL, UPS, FEDEX) shipping. ZenPlus covers shipping insurance to protect your items.
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通常1-5営業日で発送：待望の新版
絶大なる信頼を得てきたスタンダード・テキストの最新版。体系的な構成と各論への目配りを重視するというコンセプトに基づきつつ,豊富な事例をバランスよく取り入れて,平明にいきいきと解説する。ケースを中心に最新の内容に改訂。(2色刷)
序 章 マーケティング戦略への招待
【第1部 市場の選択】
第1章 事業機会の選択
第2章 事業領域の選択
第3章 標的市場の選択
【第2部 市場の分析】
第4章 市場データ分析
第5章 消費者行動分析
第6章 競争分析
第7章 流通分析
【第3部 市場への対応】
第8章 製品対応
第9章 価格対応
第10章 コミュニケーション対応
第11章 流通チャネル対応
第12章 競争対応
【第4部 市場との対話】
第13章 サービス・マーケティング
第14章 ソーシャル・マーケティング
第15章 関係性マーケティング

Product # 4641220786
Weight 340 g
Product package size 21 x 13 x 2 cm

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