Manga: A Complete History of Business Models [New Edition, Combined Volume]

Manga: A Complete History of Business Models [New Edition, Combined Volume]

  • $13.72 USD
Seller: bookrecomend
Barcode: 9784296116485
Brand: 日経BP 日本経済新聞出版
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Ships in 1-5 business days: [Product Description]A newly revised manga edition of the bestselling series "A History of Management Strategy" and "A History of Business Models," with over 330,000 copies sold, is now available!
This revised and combined edition includes new content on the latest topics such as Generative AI, blockchain, and crypto assets!
From the Medici family in 14th-century Italy to 21st-century tech companies,Read about the business models that changed the course of world history in one go!
While largely following the original work, "A History of Business Models," the text is presented in manga format, with detailed explanations in writing at the end of each section.
"How were new business models created?" "Why was competitive advantage established?" "How does innovation occur?" "How is sustainable competitive advantage maintained?"
[70 Business Models That Changed the World]● Medici Family: "International Exchange and Settlement"● Mitsui Echigoya: "No Overpricing for Cash Payments"● Bank of America: "VISA Card"● Square: "Mobile Payments"● A&P: "Chain Stores"● Sears: "GMS (General Merchandise Store)"● Ford: "Vertical Integration"● Gillette: "Razor and Blades Model"● CBS: "Advertising Model"● Xerox: "Pay-per-use Model"● Toyota: "Lean Production," "Keiretsu Model"● Oak Network: "B2B e-Marketplace"● Dell: "Direct"

Product # 4296116487
Weight 810 g
Product package size 24 x 17 x 3 cm

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