楠木建氏(一橋大学教授)推薦
「『すべてを説明でき、それゆえ何一つ説明できない』という
人の好みを徹底して科学的に説明する。
『好き嫌い』が大好きな著者ならではの快著」
人の好き嫌いは説明できない、というのが常識だ。
しかしビッグデータ、IoTの時代、企業が的確に顧客の好みを見ぬいていると、
私たちはうすうす勘づいてもいる。
本書の著者は心理学から哲学、社会学、生物学、行動経済学までを取材し、
さらに人がものを選び選ばせる現場への潜入をも敢行する。
ネットフリックス、イェルプ、スポティファイ――
そうした媒体で用いられる手管を知ることで見えてくる意外な真実とは?
人間の「好き嫌い」を左右する原則を解剖し、その底知れない面白さを説く。
ビジネスの場から日常で迷ったときまで幅広い役に立つ、現代人必読の書。
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