Ganko Honpo Laundry Detergent Morito... Step BOX turns your usual daily necessities into items that can also be useful in emergencies.
Even under limited conditions, maintain your usual lifestyle.
With the concept of "disaster prevention daily necessities" that can support everyone during emergencies, this 3kg box includes Hinoki cypress essential oil.
The "Morito..." Step was born from user feedback that they prefer the scent of Hinoki cypress essential oil used in the kitchen detergent "Morito..." and that they also use it as a laundry detergent.
Unlike the floral "Umi e... Step," it uses a woody, refreshing Aomori Hinoki cypress essential oil.
The clear fragrance not only freshens laundry but can also be used for dishwashing in the kitchen as before.
The residual scent in indoor cleaning seems to purify the space, making you feel as if you are in a forest, which also clears your mind.
The scent of Hinoki cypress helps to relax and can alleviate tension.
◆ Six points about "Morito..." Step that can be used with zero rinses
- Prevents re-deposition of dirt! Supports zero-rinse use
By trapping dirt within porous materials, it prevents re-attachment after washing. As a result, it achieves cleaning power comparable to one rinse, even with no rinsing.
- Gentle on the skin, suitable for washing baby clothes
*Note: This does not guarantee that no skin troubles will occur for everyone.
- 100% plant-derived cleaning ingredients
Contains plenty of natural essential oil (Aomori Hinoki cypress) at 1%. No synthetic fragrances, phosphates, bleaching agents, preservatives, or additives. The amount of surfactant is about one-seventh that of typical detergents.
- Strong against sebum and oil stains, neutral detergent
Pure water, thoroughly purified to remove impurities, stabilizes the formulation and maximizes cleaning ability. In contamination cloth tests, it outperformed traditional products with one rinse.
- Environmentally friendly detergent that returns to nature
An "easily biodegradable" detergent that meets OECD standards [DOC method] within 21 days. It decomposes quickly through microbial action, reducing environmental impact.
Compared to conventional Morito..., which in JIS standard tests shows 100% biodegradation of cleaning components in 7 days and 70% of all components in 28 days (DOC test), this new version achieves similar results.
- No fabric softener needed, suitable for delicate and fashionable clothes
A neutral detergent that can wash wool, silk, and down materials. Even without fabric softener, clothes come out fluffy. It also significantly reduces static electricity compared to previous versions.
◆ Just wash and dehydrate. That’s really all. The cutting edge of laundry is zero rinses.
Just wash and dehydrate. That’s really all. The forefront of laundry now aims for zero rinses.
Following "Umi e... Step," "Morito..." has been transformed into a detergent for the next 10 years.
Twenty years ago, Ganko Honpo's detergents revolutionized wastewater. With this new step, they have also significantly changed the "water" used during laundry.
It’s a magical "water" that prevents dirt from reattaching to clothes after being removed. About 0.05 ml of this liquid—roughly 0.05 grams—turns 30 liters of laundry water into magical water instantly. As a result, rinsing is finally unnecessary.
◆ Why does dirt not reattach to fabric?
The answer lies in "polarity."
In this experiment, the anti-redeposition agent, a porous structured material, and fibers (cloth) tend to carry a negative charge.
Meanwhile, ink (dirt) in water carries a positive charge.
Normally, because fibers (-) and ink (+) have opposite polarities, they attract each other. However, the porous structured material reverses this relationship.
As in the experiment, when ink (+) is placed in water containing porous structured material (-), the material attracts and surrounds the ink.
Consequently, the ink surrounded by the porous material (negative) repels the negative fibers, preventing adhesion.
To achieve this effect using only the anti-redeposition agent, about 3000 ml (10% of the water volume) would be needed for 30 liters of laundry water. However, the amount of anti-redeposition agent in the detergent is less than 1%, specifically under 0.05 ml for 30 liters.
This product achieves the same effect with just 1/60,000 of that amount—less than 0.05 ml.
This is the power of the new "Morito... Step."
The era of zero rinses begins now!
"Morito..." has been reborn as a detergent for the next decade.
Thanks to the anti-redeposition agent, the time and water previously needed for rinsing are no longer necessary.
Laundry ends with just "washing" and "dehydrating."
In Reiwa 1 (2019), the era of zero rinses begins. Let’s take this step together!
◆ Skin safety testing conducted
- 24-hour occlusive patch test
Achieved primary skin irritation test with 20 Japanese volunteers after 24 hours of single contact.
Participants: Japanese men and women meeting volunteer criteria
Assessment: Certified dermatologist by the Japan Dermatological Association
- Allergy test
Conducted on 51 U.S.-based volunteers; 51 out of 56 completed the test.
Assessment: Board-certified dermatologist in the U.S.
＜Ganko Honpo＞
Based in Chigasaki, Shonan, founder "Kimuchin" (Masahiro Kimura), a former professional climber and graduate of Tokyo University of Agriculture, has been involved in environmental protection activities since 1976.
He has summited the Himalayas twice.
In 1992, to continue and support his environmental activities, he began developing and manufacturing household products that improve water environments.
In 1999, inspired by research on marine tanker accident cleanup, he created the world's first single-rinse laundry detergent.
Started selling at flea markets, it became a long hit, with total sales exceeding 1 million bottles (equivalent to about one month’s worth of 40 washes).
Currently, the company has a well-equipped lab and manufacturing facilities near Fukuoka City, focusing on next-generation detergents and maintaining high-quality production.
*The "Beach Money," which has turned beach cleaning into a fun activity, originated from Ganko Honpo’s Chigasaki office.
They are known as a "detergent maker that strives not to sell detergents."
Specialized in development with a small team, mainly in chemical fields.
Sales staff only follow up with clients; they do not retail products directly.
The company’s ingredients are primarily sustainable natural extracts or natural-derived components.
While they do not necessarily use cultivated crops, they are not bound by that rule and focus on addressing core environmental issues.
In terms of color, it’s like gradually lightening from black to white—perhaps a company that is a very subtle shade of gray close to white.
■ Product Name: Detergent Laundry Kitchen Ganko Honpo Laundry Detergent Morito... Step 3kg BOX
■ Contents: 3kg × 2
■ Ingredients: Surfactants [16%, high-grade alcohol-based (non-ionic), alkylamide from coconut oil fatty acids], natural fragrance (Aomori Hinoki cypress essential oil) 4.5 ml (about 4.5 g)
■ Usage:
Recommended by Ganko Honpo for soaking laundry
- Put laundry and "Morito... Step" into the washing machine as usual and start washing.
- When water begins to flow and the drum turns about three times, pause.
- After leaving it for 2 hours, resume washing.
Points:
- Point 01: Starting the soak overnight and washing the next morning is more effective and convenient.
- Point 02: During soaking, washing is completed, so only dehydration remains.
- Point 01: During soaking, water penetrates deep into fibers, removing even small dirt particles, preserving the natural texture of the fabric, resulting in fluffier clothes than usual.
■ Manufacturer or Seller: Ganko Honpo
■ Category: Daily consumables
■ Country of Manufacture: Japan
■ Precautions for Use:
- Do not wash clothes labeled as not washable with water.
- Keep out of reach of children.
- Be careful where you place it to prevent accidental ingestion by persons with dementia or others.
- If you have sensitive skin or react to fragrances, use household gloves.
- If it gets into your eyes or you swallow it, rinse thoroughly, drink water, or wash out, and consult a doctor if any abnormality occurs.
【Disclaimer】
- The listed expiration date is the number of days from manufacturing. Please contact us for the actual date.
- Since inventory is shared with our website, stock shortages, backorders, or cancellations may occur depending on timing.
- Due to product renewal, packaging or contents may differ slightly from the product delivered.
- Mail delivery is via postbox; cash on delivery is not available. Due to thickness restrictions (under 3 cm), packaging is simplified.
- We are not responsible for external damage to the packaging.
Product Number: ganko-moriste3k2p