Ships in 1-5 business days: This book is an introductory guide to learning the basics of marketing through stories, written by an author formerly of Hoshino Resorts' Marketing Department.
There are two main features.
Feature 1: So gentle, you'll say "Is that all?!"
Marketing is not a difficult knowledge required by a select few marketers, but something very simple that even a child can understand.
We have omitted technical terms and difficult theories as much as possible, and introduced only practical methods that anyone can use.
Feature 2: Marketing that can be practiced even by the "weak" with limited funds
In today's era where products don't sell, only a handful of "strong" players can afford to run extensive advertisements with overwhelming financial power or deploy sales teams using a large workforce.
Emi, the new manager of "Wagner," a coffee shop that serves as the setting for this book, turns her business around from a deficit, where even rent is overdue, by practicing marketing.
"Marketing as a weapon for the weak to overcome the strong."
This is the concept of this book.
From effective ways to use social media to "Cross SWOT Analysis" which turns weaknesses into strengths, we focus on "how to sell products and increase sales without spending money."
| Product # | 4827211698 |
|---|---|
| Weight | 220 g |
| Product package size | 19 x 15 x 2 cm |
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