The "Shiawase no Mon'yō" (Patterns of Happiness) series is an original design created in collaboration with textile designers, focusing on the "meaning of wishing for happiness" inherent in traditional Japanese patterns. It is an exclusive design by Fuwa Market.

One of the series, the Ichimatsu pattern, features a regular checkered design that also carries the meaning of "prosperity of descendants" and "continuity of business." The motif, considered auspicious, has been modernized to suit contemporary lifestyles.

✔ Dedicated craftsmanship: Carefully finished one by one at a specialized factory in Kyoto
✔ Modern traditional patterns: Six types of patterns available in two colors, offering a variety of choices
✔ Perfect for high-quality gifts: "Patterns of Happiness" conveying special sentiments

Enhance your enjoyment of visiting shrines and temples

The size of the Goshuincho (stamp book) is a large format of 18cm (height) × 12cm (width) (B6 size). Its convenient size allows for neat placement of stamped seals (Goshuin).

The book has 48 pages in total (24 sheets, double-sided), with a fold-out accordion-style design. When opened, it allows you to view multiple Goshuin at once, as if unfolding a long sheet of paper.

Besides being used as a Goshuin book, it can also serve as a mini notebook, scrapbook, travel journal, recipe book, or portfolio—its versatility is another attractive feature.

Every time you hold it, your mind becomes more centered, making your visits to shrines and temples even more enriching.

The Charm of Hand-Dyed Craftsmanship

The washi paper used in this Goshuincho is hand-dyed by Yuzen paper dyeing artisans at a specialized factory in Kyoto. The deep colors and unique textures achieved through traditional techniques are truly captivating.

Close-up images of the patterns reveal the delicate layering of colors characteristic of hand-dyeing. Subtle gradations and bleeding enhance the handcrafted feel, creating a one-of-a-kind beauty.

Each sheet is carefully dyed through a meticulous process, resulting in depth and warmth that cannot be achieved with simple printing.

The hand-dyed washi paper is then finished into a book by Kyoto’s box-making artisans, each one crafted by hand. Slight variations in each piece add a sense of exclusivity and specialness.

Please experience the texture and warmth created by the artisans’ craftsmanship.

The Wishes and Prayers Embedded in the Ichimatsu Pattern

Elegant Ichimatsu, the beauty of tradition

Alternately filling a pattern of squares in different colors creates a dynamic, lively appearance, almost as if it’s moving.

The Ichimatsu pattern appears to be imbued with life.

When kabuki actor Sano-gawa Ichimatsu appeared in a stylish, elegant costume of white and navy, it was especially popular among women, who eagerly adopted the look.

Originally called "Ishidatami" (stone-paved pattern), it was renamed "Ichimatsu" due to its popularity.

Even today, it remains familiar, appearing in the design of the protagonist’s green and black haori in the manga "Demon Slayer" (Kimetsu no Yaiba), transcending generations and appealing to people of all ages.

Colors available are:

- Green, a healing color
- Warm red

Both are subdued yet distinctive, making them perfect accessories for Goshuin collecting.

*Please note: Since the patterns are cut from large sheets, there may be individual differences in pattern placement. Thank you for your understanding.*

Fuwa Market’s "Patterns of Happiness" series features designs imbued with wishes rooted in traditional Japanese motifs. These elegant items are also ideal as gifts for loved ones, expressing the spirit of Japan.

Suitable for:

- Birthdays for friends and family
- Retirement, transfer, or relocation gifts and farewells
- Gifts paired with sweets or small items
- Celebrations for new beginnings such as entrance, graduation, or employment
- Lucky charms and small tokens of appreciation
- White Day return gifts
- Souvenirs for overseas friends

When you want to express a small gesture of gratitude or give a special gift, these items add a subtle touch of warmth and Japanese elegance. Choose your favorite pattern and design to incorporate a touch of Japan into your daily life.

Available patterns include:

- Ginnan Mon'yō (Ginkgo pattern: the sparkle of ginkgo, a symbol of good luck)
- Ichimatsu Mon'yō (Stylish checkered pattern, traditional beauty)
- Ume Mon'yō (Plum blossom: symbol of health and safety)
- Seigaiha Mon'yō (Blue ocean waves: symbolizing abundance)
- Nanten Mon'yō (Nandina: a talisman against evil)
- Matsu Mon'yō (Pine tree: a symbol of prosperity)

【Product Details】

- Size (approx.): 18cm (height) × 12cm (width) × 1.5cm (thickness) (7.08" × 4.72" × 0.59")
- Weight (approx.): 181g
- Material: Cover / Original hand-dyed washi paper, Inner pages / Washi paper (Bokushō-shi)
- Pages: Accordion fold, 12 panels, 24 pages (double-sided)
- Made in: Japan (Kyoto)

【Please note】

The washi paper used in this product is hand-dyed by Kyoto artisans, so occasional white spots or slight color variations may occur. This is a natural characteristic of handcrafted work; please understand this before purchasing.

Valuing Connections with Community and Society

All Fuwa Market original products are carefully finished by Japanese artisans, primarily in Kyoto.

Additionally, some light tasks such as packaging and tagging are carried out in cooperation with "tomoni," a social employment support facility affiliated with our company.

https://tomoni-b.jp/

This collaboration was inspired by the experiences of the founder, Nishida’s family.

By participating in the manufacturing process, we aim to foster confidence and joy among the workers by assigning tasks within their capacity, and we return the value (wages) accordingly.

Fuwa Market values a collaborative approach where "the craftsmanship of artisans and the hands of everyone involved come together to shape the product."