The "Shiawase no Mon'yō" (Patterns of Happiness) series is an original design created in collaboration with textile designers, focusing on the "meaning of wishing for happiness" inherent in traditional Japanese patterns. It is an exclusive design by Fuwa Market.

One of the series, the Ichimatsu pattern, features a regular checkered design that also carries the meaning of "prosperity of descendants" and "continuity of business." The motif, considered auspicious, has been modernized to suit contemporary lifestyles.

✔ Dedicated craftsmanship: Carefully finished one by one at a specialized factory in Kyoto
✔ Modern traditional patterns: Six types of patterns available in two colors, offering a variety of choices
✔ Perfect for high-quality gifts: "Patterns of Happiness" conveying special sentiments

Enhance your enjoyment of visiting shrines and temples

The size of the Goshuincho (stamp book) is a large format of 18cm (height) × 12cm (width) (B6 size). Its convenient size allows for neat placement of stamped seals (Goshuin).

The book has 48 pages in total (24 sheets, double-sided), with a fold-out accordion-style design. When opened, it allows you to view multiple Goshuin at once, as if unfolding a long strip of paper.

Besides being used as a Goshuin book, it can also serve as a mini notebook, scrapbook, travel journal, recipe book, or portfolio—its versatility is another attractive feature.

Every time you hold it, your mind becomes more centered, making your visits to shrines and temples even more enriching.

The Charm of Hand-Dyed Craftsmanship

The washi paper used in this Goshuincho is hand-dyed by Yuzen paper dyeing artisans at a specialized factory in Kyoto. The deep colors and unique textures achieved through traditional techniques are truly captivating.

Close-up images of the patterns reveal the delicate layering of colors characteristic of hand-dyeing. Subtle gradations and bleeding enhance the handcrafted feel, creating a one-of-a-kind beauty.

Each sheet is carefully dyed multiple times, producing depth and warmth that cannot be achieved with simple printing. The hand-dyed washi paper is then meticulously assembled into a book by Kyoto’s box-making artisans, with each one slightly different, adding a sense of exclusivity and specialness.

Please experience the texture and warmth created by the artisans’ craftsmanship.

The Wishes and Prayers Embedded in the Ichimatsu Pattern

Elegant Ichimatsu, the beauty of tradition

Alternating squares of different colors are tightly packed, creating a sense of gentle movement. The pattern appears almost alive, as if imbued with vitality.

This is the Ichimatsu pattern.

When kabuki actor Sano-gawa Ichimatsu appeared in a stylish, elegant costume of white and navy, it became especially popular among women, who eagerly adopted the look.

It was so beloved that it was renamed from the previously used "Ishidatami" (stone-paved pattern) to "Ichimatsu."

Even today, it remains popular, appearing in the design of the protagonist’s green and black haori in the manga "Demon Slayer" (Kimetsu no Yaiba), transcending generations and appealing to people of all ages.

The series offers two color options:

- Healing green tones
- Warm red tones

Both colors are subdued yet distinctive, making them perfect accessories for Goshuin collecting.

*Please note: Since the patterns are cut from large sheets, there may be individual differences in pattern placement. Thank you for your understanding.*

Fuwa Market’s "Patterns of Happiness" series features special designs imbued with wishes rooted in traditional Japanese motifs. They make thoughtful and elegant gifts that evoke the spirit of Japan.

Ideal for:

- Birthdays for friends and family
- Retirement, transfer, or relocation gifts and farewells
- Gifts paired with sweets or small items
- Celebrations for new beginnings such as entrance, graduation, or employment
- Lucky charms and small tokens of appreciation
- White Day return gifts
- Souvenirs for overseas friends

When you want to express a small gesture of gratitude or give a special gift, these items add a touch of warmth and thoughtfulness with a Japanese aesthetic. Choose your favorite pattern and design to incorporate a touch of Japan into your daily life.

Available patterns include:

- Ginkgo Pattern (Ginkgo’s shimmer, a symbol of good luck)
- Ichimatsu Pattern (Stylish and traditional beauty)
- Plum Blossom Pattern (Symbol of health and safety)
- Seigaiha (Blue Ocean Waves) Pattern (Symbol of abundance and endlessness)
- Nanten (Nandina) Pattern (A talisman against evil)
- Pine Pattern (Symbol of prosperity)

【Product Details】
- Size (approx.): 18cm (height) × 12cm (width) × 1.5cm (thickness)
- Weight (approx.): 181g
- Material: Cover / Original hand-dyed washi paper, Inner pages / Washi paper (Bokushigami)
- Pages: Accordion fold, 12 panels, 24 pages (double-sided)
- Made in: Japan (Kyoto)

【Please note】
The washi paper used in this product is hand-dyed by Kyoto artisans, so occasional white spots or slight color variations may occur. These are natural characteristics of handcrafted work; please understand and accept this before purchasing.

Valuing connections with community and society

All Fuwa Market original products are carefully crafted by artisans in Japan, including Kyoto. Additionally, some light tasks such as packaging and tagging are carried out in cooperation with "tomoni," a social employment support facility affiliated with the company.

https://tomoni-b.jp/

This collaboration was inspired by the experiences of the founder, Nishida’s family.

By participating in the manufacturing process, we aim to foster confidence and joy among the workers by assigning tasks within their capacity, compensating them with wages.

Fuwa Market values a collaborative approach where "the skills of artisans and the hands of those involved come together to shape the products."