Egi Jya was developed with two concepts: "slow dart" and "clear distinction between action and stillness." By designing the entire body to be slightly fat and the back surface to be flat, the darting speed is reduced. Furthermore, the flat back surface catches the water flow, making it easier for anglers to sense changes in the current, as well as the squid jig's action and underwater position, which were not previously perceptible with other squid jigs. The balance of all parts, including the body, weight, and hooks, suppresses the rolling of the squid jig. In free fall, it quickly reaches the bottom, and when line tension is applied, it is set to fall slowly for a longer time (long time slow fall) in a horizontal posture, which is considered the most favorable for squid to bite. This has successfully created a clear distinction between the squid jig's action (darting) and stillness (falling). Additionally, by equipping it with sharp, thin-shank hooks that have excellent penetration, squid can be hooked just by touching the jig. The adoption of these hooks also makes it easier to cut through seaweed, reducing the amount of seaweed that gets caught on the hooks and increasing the hit rate.
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