This product is "Genmai Puffed Rice 70g" with a salt flavor.

● Salt
A simple snack made with only rice and salt.

Using salt from Miyako Island in Okinawa, the salt flavor is intentionally kept mild. Once you start eating, you might find it hard to stop!

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A new rice snack called Genmai Puffed Rice has been introduced, made by a rice farmer with over 300 years of history, suitable for everyone to enjoy!

● Features of "Genmai Puffed Rice"

1. Main ingredient is brown rice
The primary ingredient is brown rice from Nara Ohno Farm. It is produced from rice grown with natural underground water that has been returning to the area for over 300 years, where fireflies also come back.

2. Crispy texture, suitable as an adult snack
Made with a non-frying method, this healthy snack has a light, crispy texture that makes it hard to stop eating once you start! Additionally, by pursuing the deliciousness of brown sugar and salt, a simple and rustic snack enjoyed by both children and adults has been created.

3. No preservatives or additives, resulting in a gentle flavor
The simple and rustic plain type emphasizes the natural sweetness and aroma of rice. The salt flavor uses only salt from Miyako Island, Okinawa, and the brown sugar flavor uses only Okinawan brown sugar, with a focus on high-quality ingredients for a simple taste. It has a gentle saltiness and a mildly sweet flavor. Of course, no preservatives or additives are used.

We aim to deliver this as an additive-free snack and baby food suitable for children, as well as a healthy, guilt-free option for health-conscious women seeking gluten-free products.

＝＝＝Customer reviews during the prototype stage＝＝＝

● Woman with grandchildren (7-month-old baby)
I sent this as a suitable snack and baby food for my 7-month-old grandson. My daughter said she wants to order more!
It’s made from only brown rice, with a natural sweetness, easy for little hands to hold, and safe for practicing chewing, so it seems to be a good snack.

As a safe snack for three little children, I repeated the plain flavor.
My daughter praised it highly, saying it’s delicious.
When the little one who has started eating baby food holds it, he doesn’t let go and loves it.

● Mother in her 30s (child aged 1 year)
I tried soaking the plain puff in hot water, and it turned into a soft porridge that seems suitable even for early weaning stages, and it was tasty.
Adjusting the amount is easy, which is helpful.
Since it’s frozen, you need a cold pack when going out, but with this, there’s no need for that(^^).

My two children enjoyed it so much that they fought over it, so I think the plain flavor is also good!
They usually eat gummies and potato chips, so I want to occasionally give them such gentle snacks.
Thank you very much(*^^*)

● Customer who is a rice enthusiast, a woman in her 40s (child aged 3)
My son’s favorite is the Genmai Puffed Rice.
I used to give him regular rice snacks, but the dentist told me to check if they contain sugar… and they did, so I had to give up.
So, I think it’s a great help for mothers looking for sugar-free snacks.

I personally like the salt flavor of the Genmai Puffed Rice. It’s less salty than commercial snacks, making it easier to eat.
If it becomes available as a product, I will purchase it, so please let me know.

● Customer who is a rice enthusiast, a woman in her 50s
Genmai Puffed Rice is truly simple and rustic—so much so that it’s hard to put into words.
Like new rice, it’s made with the kindness of the Japanese people.
Thank you very much.

＝＝Ingredients＝＝

● Salt flavor
□Ingredients:
Brown rice flour (from Hinohikari rice, Nara Prefecture), salt (from Miyako Island, Okinawa)

□Contents: 【70g in simple packaging】
□Shelf life: 180 days from manufacturing date
□Allergy information: No major allergens
(*This product is manufactured in a facility that does not handle wheat flour. However, it does produce products containing "milk," "eggs," and "almonds" among the 28 allergen items.)
□Storage instructions: Avoid direct sunlight, high temperatures, and humidity. Please store in a cool, dry place.