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"40 Words" has helped creators unleash their creativity in the fields of planning and production.
Kōtarō Sugiyama, a renowned creator at Dentsu who produced legendary commercials such as "Pikkapika no Ichinensei" (Sparkling First Grader), "Seven-Eleven, I Feel Good," and "Rimbaud," is also known as a "master mentor" who has nurtured many excellent planners and top creators.
The catalyst for this is "words."
"Ideas are something you recall."
"It's okay to be a little crazy."
"It's essential to always add 'just kidding' to the end of your sentences."
"Simply put, what does that mean?"
By presenting these "ways of thinking = mindsets" related to creativity, Mr. Sugiyama stimulates the creativity of creators and encourages them to demonstrate their talents.
This book collects 40 of Mr. Sugiyama's magic words and provides easy-to-understand explanations from Mr. Sugiyama himself, just as he would do with his team or on location.
When you can't come up with good ideas.
When you can't perform at your best.
When you've lost sight of yourself as a creator.
These words push us forward and help us jump to the next step.
| Product # | 4844331000 |
|---|---|
| Weight | 299 g |
| Product package size | 20 x 14 x 2 cm |
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