Brazil, the host country for the 2014 FIFA World Cup and the 2016 Summer Olympics. It is an emerging country where half of its 200 million population, or 100 million people, belong to the middle class.
Under the previous Lula administration, Brazil enjoyed high growth averaging 4% annually, driven by its strong manufacturing sector and abundant resources. GDP per capita exceeded $8,000, already surpassing the level of emerging countries.
Although economic stagnation has been reported in recent years, the unemployment rate remains low at 5-6%, indicating that employment and income are maintained at a certain level.
However, Japanese companies have a minimal presence in Brazil, a land where the horizon of business opportunities is vast. Should Japan not pay more attention to Brazil, which is said to be "a nation uniquely friendly to Japan in the world"?
Unveiling Brazil: A "Far Yet Near Nation Friendly to Japan"!
This electronic version is an excerpt of 32 pages from the first special feature of the February 12, 2011 issue of "Weekly Toyo Keizai."
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