In the luxury world, not all bag models remain in a brand’s portfolio. Some fail to achieve instant success—a common challenge in today’s fast-paced trend cycles—while others are retired to enhance their exclusivity. Yet, a select few iconic bags from major luxury houses have stood the test of time, evolving with changing tastes while remaining highly desired, and no plans to go out of circulation.
Each of the treasures highlighted today was first introduced in the last century, standing as enduring symbols of what it truly means to be a timeless icon.
Stay with us as we uncover the top 5 bags that have withstood the test of time—through wars, cultural shifts, and evolving lifestyles—while remaining effortlessly relevant in today’s world.
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Louis Vuitton, Speedy Bag (1930)
- Year Introduced: Originally in 1930 under the name “Express”
- How It Became Popular: Created as a smaller, more portable version of the Keepall, it was an instant hit. Audrey Hepburn’s request for a custom smaller size in the 1960s cemented its popularity.
- Origin of the Name: Reflects its design for on-the-go travelers, encapsulating the spirit of a “speedy” lifestyle.
- Average Retail Price: Ranges from $1,550 to $1,800 for the Speedy 25 in Monogram canvas, making it the most affordable option from today’s list.
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Hermes, Kelly Bag (1930's)
- Year Introduced: Originally in the 1930s as the “Sac à Dépêches”
- How It Became Popular: The bag gained fame when Grace Kelly used it to shield her pregnancy from paparazzi in 1956. It was renamed in her honor shortly after.
- Origin of the Name: Named after Hollywood actress-turned-princess Grace Kelly, it embodies sophistication and exclusivity.
- Average Retail Price: Starts at approximately $10,000 for the Kelly 25 in Togo leather but can exceed $50,000 for exotic skins or special editions. By far the trickiest one to purchase from the list.
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Gucci, Bamboo 1947 Bag (1947)
- Year Introduced: 1947
- How It Became Popular: Introduced during post-war rationing, the bamboo handle was a creative solution to material shortages. The innovative design quickly became a symbol of Gucci’s craftsmanship.
- Origin of the Name: Named after its signature curved bamboo handle, the design was a technical feat and remains a testament to Gucci’s creativity.
- Average Retail Price: Around $3,500 to $4,200 for the medium size.
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Chanel, 2.55 Flap Bag (1955)
- Year Introduced: February 1955
- How It Became Popular: Coco Chanel designed this bag to liberate women from carrying clutches, adding a shoulder strap for functionality. Its quilted pattern and Mademoiselle lock are iconic.
- Origin of the Name: The "2.55" name references its launch date, February 1955, symbolizing a revolutionary moment in handbag design.
- Average Retail Price: Starts at approximately $10,200 for the small size, with higher prices for exotic leathers and limited editions.
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Dior, Lady Dior (1995)
- Year Introduced: 1995
- How It Became Popular: The bag skyrocketed to fame when it was gifted to Princess Diana by the First Lady of France, Bernadette Chirac. She was frequently photographed with it, earning the bag its nickname, “Lady Dior.”
- Origin of the Name: Named in honor of Princess Diana’s nickname, "Lady Di," it epitomizes elegance and grace, reflecting her style.
- Average Retail Price: Around $5,300 to $6,100 for the medium size, depending on materials and embellishments.
Price Comparison Between Models
Average retail price for their most popular models; prices may vary depending on size and material
The price gap among these iconic bags is quite substantial. For instance, the Hermès Kelly or Chanel 2.55 can cost nearly six times as much as the Louis Vuitton Speedy, offering more accessible options for those looking to stay below the five-digit range.
However, owning a Kelly bag isn’t just about the price—it’s about exclusivity and the adrenaline of winning the not-for-all Hermes Game. Much like the iconic Birkin, the Kelly is not something you can simply pick up at a Hermes store. With demand far outweighing supply, acquiring one often involves a lengthy waitlist, significant patience, an established purchase history with the brand, and a good SA on your side.
Get One for Less on ZenPlus
Chanel 2.55 Available on ZenPlus
These luxury classics are treasures you'll carry for a lifetime and perhaps even pass down to the next generation—without worrying about them going out of style. Think of them as investment pieces, as they tend to hold most of their value over time, or even increase, as seen with the Kelly bags.
Hermes Kelly 32 Available on ZenPlus
The best way to secure one at a more affordable price is by exploring the second-hand market before committing to full boutique pricing. Trusted platforms, like ZenPlus, offer a wide selection of authentic luxury goods at highly competitive prices, making it easier to find your perfect piece.
Start your journey today to discover the perfect all-time classic that adds an elegant touch to your everyday life.
If you had to choose, which one would be your timeless favorite?
About the Writer
Amanda Ayabe is a fashion graduate based in Osaka, passionate about the luxury industry and hand crafted goods. She worked for 3 years as a live seller and buyer, sharing her knowledge and passion for designer bags to customers in various locations around the globe. Loves specialty coffee, long talks, traveling and photography.
