Code:4961310160005

Brand:Audio Technica (Audio-Technica)

Model: AT-SB727 YL

Product color: Yellow

Size information: Compact

Product size: Height 7, Width 10, Depth 29

Product weight: 900

About this product
You can listen to records anywhere you like, as it is portable with one hand, allowing you to enjoy a record-filled day. During the day, check out new releases at a friend's house, and at night, lie in bed at home while listening to your favorite records, enjoying a mellow moment. This is an easy wireless model that lets you start listening to records immediately. You might be curious about limited edition records of your favorite artists or want to display stylish record jackets in your room. However, setting up equipment might seem difficult. This simple wireless model solves that problem. By connecting wireless active speakers or headphones, you just need to insert your favorite record and enjoy. This product does not produce sound directly. You will need a separate wireless Bluetooth active speaker or headphones, or a stereo system with RCA terminals. Once the initial pairing is done, pressing the power button from the seventh time onward will automatically connect to your wireless speaker or headphones. You can also connect to an amplifier or active speaker with RCA terminals using the included cable and enjoy.
No batteries needed, easy USB rechargeable with full charge providing 12 hours* of continuous playback. Use it outdoors during the day and bring it home at night to use in the bedroom. Varies depending on usage conditions. Compatible with USB Type-C, easily charged with the included cable. You can connect it to your PC or a USB adapter with a USB port for charging. This product does not include a USB power adapter. Please use a USB power adapter with an output of 5V and at least 505mA, or charge from a USB port on a computer.
Compact design that does not take up space, an item that looks great in interior decor and makes sharing with others appealing. After listening to records, you can quickly store it away. Rest assured if you find it difficult to set up a large record player. It can be displayed together with record jackets on a living room rack, with a compact size of 10-35cm, making it suitable even in places with limited depth. Its charming retro design has a unique presence, adding a lovely accent to your interior. Enjoy a special moment watching records spin at your fingertips while listening to music. Despite its small size, it offers authentic record playback, allowing you to feel the spinning record up close and indulge your senses with sight and sound. Experience the analog world that cannot be felt through digital streaming or subscriptions, and enjoy it together with a soundbar.
High-quality playback despite its small size, provided by a high-end audio manufacturer with 60 years of experience. Features a special arm and replaceable needle. To balance portability and tone arm stability, it uses a dynamic balance system that applies needle pressure via a spring. The needle tip can be replaced with our globally available replacement needle ATN3600L (sold separately). It supports belt drive system capable of 33 and 50 RPM, with a high-precision DC motor for stable rotation, and a platter made of aluminum alloy die-cast with vibration damping design.
Product certified with the Giteki mark (frequency band: 2.9GHz band)
› See more brands: Audio Technica (Audio-Technica)
Connection technology: Bluetooth
Maximum rotation speed: 45 RPM
Included components: 45 RPM adapter, audio cable, USB charging cable (USB Type-A to USB Type-C™)
Features: Portable, About this product
You can listen to records anywhere you like, as it is portable with one hand, allowing you to enjoy a record-filled day. During the day, check out new releases at a friend's house, and at night, lie in bed at home while listening to your favorite records, enjoying a mellow moment. This is an easy wireless model that lets you start listening to records immediately. You might be curious about limited edition records of your favorite artists or want to display stylish record jackets in your room. However, setting up equipment might seem difficult. This simple wireless model solves that problem. By connecting wireless active speakers or headphones, you just need to insert your favorite record and enjoy. This product does not produce sound directly. You will need a separate wireless Bluetooth active speaker or headphones, or a stereo system with RCA terminals. Once the initial pairing is done, pressing the power button from the seventh time onward will automatically connect to your wireless speaker or headphones. You can also connect to an amplifier or active speaker with RCA terminals using the included cable and enjoy.
No batteries needed, easy USB rechargeable with full charge providing 12 hours* of continuous playback. Use it outdoors during the day and bring it home at night to use in the bedroom. Varies depending on usage conditions. Compatible with USB Type-C, easily charged with the included cable. You can connect it to your PC or a USB adapter with a USB port for charging. This product does not include a USB power adapter. Please use a USB power adapter with an output of 5V and at least 505mA, or charge from a USB port on a computer.
Compact design that does not take up space, an item that looks great in interior decor and makes sharing with others appealing. After listening to records, you can quickly store it away. Rest assured if you find it difficult to set up a large record player. It can be displayed together with record jackets on a living room rack, with a compact size of 10-35cm, making it suitable even in places with limited depth. Its charming retro design has a unique presence, adding a lovely accent to your interior. Enjoy a special moment watching records spin at your fingertips while listening to music. Despite its small size, it offers authentic record playback, allowing you to feel the spinning record up close and indulge your senses with sight and sound. Experience the analog world that cannot be felt through digital streaming or subscriptions, and enjoy it together with a soundbar.
High-quality playback despite its small size, provided by a high-end audio manufacturer with 60 years of experience. Features a special arm and replaceable needle. To balance portability and tone arm stability, it uses a dynamic balance system that applies needle pressure via a spring. The needle tip can be replaced with our globally available replacement needle ATN3600L (sold separately). It supports belt drive system capable of 33 and 50 RPM, with a high-precision DC motor for stable rotation, and a platter made of aluminum alloy die-cast with vibration damping design.
Product certified with the Giteki mark (frequency band: 2.9GHz band)
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Shipping size: Height 38, Width 13.3, Depth 10.2

Shipping weight: 1290

Brand introduction


Audio Technica

Audio Technica Corporation was founded in April 1962, and is a Japanese-origin audio equipment manufacturer.

For everyone, the best sound

A richer life through sound

Closer and more important

Always Listening




AT20 series lineup


Description of M50x series lineup products

Analog experience with needle drop at your fingertips

The thrill of dropping the needle onto the record and the excitement of flipping it over after side A ends—experiences that cannot be felt through digital distribution or subscriptions. Enjoy the analog world that is addictive once you start, together with a soundbar.

High-quality playback despite its small size

Supports switching between 33 RPM for LPs and 45 RPM for EPs.

Uses a high-precision DC motor for stable rotation.

Achieves clear sound quality with a vibration-damped aluminum alloy die-cast platter.

No batteries needed, easy USB rechargeable

Can play for 12 hours on a full charge. Compatible with USB Type-C for easy charging. Can be used while connected via the included USB cable, similar to a stationary record player.

Special arm and replaceable needle

Uses a dynamic balance system that applies needle pressure via a spring to balance portability and tone arm stability.

Can be replaced with our exchangeable needle ATN3600L (sold separately).

The lifespan of the replacement needle is approximately 300 to 500 hours.

From the second time onward, just press the power button.

Press and hold the connect button for 2 seconds, turn on the wireless headphones or speakers, and pairing will complete.

Once initial pairing is done, from the second time onward, simply press the power button to automatically connect.

SB727 original package design

Using advertising illustrations from the initial model

Nostalgic yet new craft packaging


AT-SB727

AT-LP60X DGM

AT-LP60XBT

AT-LP3XBT

AT-LP120XBT-USB


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Customer reviews
4.6 out of 5 stars
162

4.4 out of 5 stars
1,519

4.4 out of 5 stars
1,519

4.1 out of 5 stars
77

4.4 out of 5 stars
299

Price
23,980
23,980
15,948
15,948
23,562
23,562
31,653
31,653
55,000
55,000
Wireless/Bluetooth wired wired Bluetooth/wired Bluetooth/wired Bluetooth/wired
Main body size (mm): 70 x 100 x 290, 97.5 x 359.5 x 373.3, 97.5 x 359.5 x 373.3, 128 x 435.6 x 374, 141.6 x 452 x 352
Weight: 1.25kg, 2.6kg, 2.6kg, 5.0kg, 7.38kg
Included cartridges: ATN3600L, ATN3600L, ATN3600L, AT-VM95C, AT-VM95E
Drive system: Belt drive, Belt drive, Belt drive, Belt drive, Direct drive with USB connection, Multi-function turntable desired
Rotation speeds: 33/45, 33/45, 33/45, 33/45