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Duskin and Fujiya became the first franchise stores in 1963. With nearly 60 years of experience, today, Japan's franchise business (FC business) has grown into a market exceeding 26 trillion yen. The industry and business formats have diversified, with more than 1,300 headquarters alone, and countless franchise stores exist, including convenience stores and restaurants, which have become firmly established in society and daily life.
While sometimes there are issues between FC headquarters and franchisees, the strength of the FC business is that if operated correctly, both parties can definitely reap benefits.
The author is a veteran who has been involved in the FC industry for over 40 years as an FC headquarters staff member and management consultant. The headquarters supported for startup number over 200, many of which are steadily growing. There are chains that have grown from just a few directly managed stores to over 1,000 stores, and many companies have achieved sales of over 10 billion yen.
The author, known for practical and conscientious consulting, thoroughly bases his explanations on 40 years of experience, providing know-how for FC business that satisfies both headquarters and franchisees. This book is recommended not only for headquarters companies considering expanding into FC but also for managers and individuals contemplating franchise membership.
[Note] This book is a new edition of the author's 『Successful Franchise Strategy — 9 Steps to FC Introduction』 (Diamond Inc., out of print). While the story and basic concepts remain unchanged, it has been significantly updated to reflect subsequent changes in market environment, laws related to FC, and industry practices.
| Product # | 490904003X |
|---|---|
| Weight | 340 g |
| Product package size | 19 x 13 x 2 cm |
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