Ships within 1-5 business days: In 1963, Duskin and Fujiya opened their first franchised stores. With nearly 60 years of experience, Japan's franchise business (FC business) has grown into a market exceeding 26 trillion yen. The types of industries and business formats have diversified, with over 1,300 headquarters alone, and countless franchise stores, including convenience stores and restaurants, have become firmly established in society and daily life.
While troubles between FC headquarters and franchisees sometimes become a topic of discussion, the strength of the FC business lies in its ability to yield tangible results for both parties when operated correctly.
The author is a veteran who has been involved in the FC industry for over 40 years, serving as an FC headquarters staff member and management consultant. They have supported the launch of over 200 headquarters, many of which have achieved steady growth. Numerous chains have grown from a scale of a few directly managed stores to over 1,000 stores, and many companies have achieved sales exceeding 10 billion yen.
The author, renowned for their practical and ethical consulting, thoroughly draws upon 40 years of experience to explain the know-how for FC businesses that satisfies both headquarters and franchisees. This book is recommended for headquarters considering FC expansion, as well as for business owners and individuals considering becoming franchisees.
[Note] This book is a revised edition of "Successful Franchise Strategy: 9 Steps to Introducing Franchising" (Diamond Inc., out of print) by the same author. While the story and fundamental concepts remain the same, it has been significantly updated to reflect changes in the market environment, FC-related laws, and industry practices since its original publication.
| Product # | 490904003X |
|---|---|
| Weight | 340 g |
| Product package size | 19 x 13 x 2 cm |
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