通常1-5営業日で発送：内容（「MARC」データベースより）
重点商品を軸に店づくりをすすめ、52週で運営する「52週マーチャンダイジング」の考え方を紹介。その仕組みづくり、技術、重点商品とパート社員の戦力化などについて具体的に述べる。
著者略歴 (「BOOK著者紹介情報」より)
鈴木/哲男
1948年横浜生まれ。(株)リテイル・エンジニアリング・アソシエイツ(REA)代表取締役社長。1971年明治大学商学部卒業。(株)イトーヨーカドー本部RE(リテイル・エンジニアリング)部にて新店・改装店等の店舗企画を手がけ、紳士衣料専門店、アップスケールGMS、百貨店の設立に参画する等、売場企画、プランニング、VMDに携わる。この間、数多くのプロジェクトに参画し提案を行なう。1990年3月、同社を退社し、REAを設立する。日本経営診断学会会員。現在、流通業を中心とした企業コンサルティングで活躍中(本データはこの書籍が刊行された当時に掲載されていたものです)
| Product # | 4873322103 |
|---|---|
| Weight | 381 g |
| Product package size | 18 x 13 x 2 cm |
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