Ships in 1-5 business days: Winner of the 2017 Nobel Prize in Economics!
The birth of "Behavioral Economics" told by an iconoclast.
The author appeared on NHK General TV's "Close-up Gendai+" (broadcast on November 20, 2017)!
"A documentary of creative destruction.
This is the ultimate intellectual entertainment that I want even those who are not interested in economics to read."
-- Ken楠木 (Author of "Competitive Strategy as Story")
"A life story of behavioral economics!
The full picture of the struggles and excitement in the birth of a new field, seen through the trial and error of an academic life."
-- Hiroo Yamagata (Translator of Thomas Piketty's "Capital in the Twenty-First Century")
"The genius who invented behavioral economics is also a rare storyteller."
-- Daniel Kahneman (Author of "Thinking, Fast and Slow")
"It shows us the behind-the-scenes of one of the most important discoveries in modern economics."
-- Malcolm Gladwell (Author of "Outliers")
"A must-read. There is no better book as a guide to behavioral economics."
-- Robert J. Shiller (Author of "Animal Spirits")
"For a book written by a university professor, it is surprisingly funny."
-- Michael Lewis (Author of "Moneyball")
A "slacker" scholar invites you to the turbulent behind-the-scenes of the birth of behavioral economics.
Behavioral economics directly challenged the fundamental assumptions of traditional economics.
The leading figure in the field looks back on his own research career and humorously depicts the process by which this "heretical discipline" gained support.
How did behavioral economics fight back and grow stronger, despite repeated condemnation from academic authorities?
How will it develop and change the world in the future?
The proponent of "nudge" has poured all his efforts into this masterpiece.
| Product # | 415209625X |
|---|---|
| Weight | 520 g |
| Product package size | 19 x 14 x 3 cm |
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