Ganko Honpo Laundry Detergent Morito... Step BOX turns your everyday household items into useful tools that can also be helpful in emergencies.

Even under limited conditions, maintain your usual lifestyle.

With the concept of "disaster prevention daily necessities" that can support everyone during emergencies, this 3kg box includes Hinoki cypress essential oil.

The "Morito..." Step was born from user feedback that they prefer the scent of Hinoki cypress essential oil used in the kitchen detergent "Morito..." and that they also use it as a laundry detergent.

Unlike the floral "Umi e... Step," it uses a woody, refreshing Aomori Hinoki cypress essential oil.

The clear fragrance not only freshens laundry but can also be used for dishwashing in the kitchen as before.

The residual scent in indoor cleaning purifies the space, making you feel as if you are in a forest, which also clears the mind.

The scent of Hinoki cypress relaxes tension and is expected to have a calming effect.

◆ Six points about Morito... Step that can be used with zero rinses

- Prevents re-deposition of dirt! Supports zero-rinse use

By trapping dirt within porous materials, it prevents re-attachment after washing. This achieves cleaning power comparable to one rinse, even with zero rinses.

- Gentle on skin, suitable for washing baby clothes

*Note: Does not guarantee that no skin troubles will occur for everyone.

- 100% plant-derived cleaning ingredients

Contains plenty of natural essential oil (Aomori Hinoki cypress) at 1%. No synthetic fragrances, phosphates, bleaches, preservatives, or additives. The amount of surfactant is about one-seventh that of typical detergents.

- Strong against sebum and oil stains; neutral detergent

Pure water, thoroughly purified to remove impurities, stabilizes the formulation and maximizes cleaning ability. In contamination cloth tests, it outperformed traditional products with one rinse.

- Environmentally friendly detergent that returns to nature

An "easily biodegradable" detergent that meets OECD standards [DOC method] within 21 days. It decomposes quickly through microorganisms, reducing environmental impact.

Compared to conventional Morito..., which in JIS standard tests shows 100% biodegradation of cleaning components in 7 days and 70% of all components in 28 days via DOC testing, this product is even more eco-friendly.

- No fabric softener needed; suitable for delicate and fashionable clothes

A neutral detergent that can wash wool, silk, and down materials. Fluffy finish without fabric softener. Also significantly reduces static electricity compared to previous versions.

◆ Just wash and spin. That’s really all. The cutting edge of laundry is zero rinses.

Wash and spin. That’s really all. The future of laundry is zero rinses.

Following "Umi e... Step," "Morito..." has also transformed into a detergent for the next 10 years.

Twenty years ago, Ganko Honpo revolutionized wastewater with its detergents. Now, with the next step, it has also significantly changed the "water" used during laundry.

It’s a magical "water" that prevents dirt from reattaching to clothes after being removed. About 0.05 ml of this liquid—roughly 0.05 grams—turns 30 liters of laundry water into magical water instantly. As a result, rinsing has finally become unnecessary.

◆ Why does dirt not reattach to fabric?

The answer lies in "polarity."

In this experiment, the anti-redeposition agent, a porous structured material, and fibers (cloth) tend to carry a negative charge.

Meanwhile, ink (dirt) in water carries a positive charge.

Normally, because fibers (-) and ink (+) have opposite polarities, they attract each other. However, the porous structured material reverses this relationship.

As in the experiment, when ink (+) is placed in water containing porous structured material (-), the material attracts and surrounds the ink.

Consequently, the ink surrounded by the porous material (negative) repels the negative fibers, preventing adhesion.

To achieve this effect using only the anti-redeposition agent, about 3,000 ml (10% of water volume) would be needed for 30 liters of laundry. However, the amount of anti-redeposition agent in the detergent is less than 1%, or under 0.05 ml for 30 liters.

This product achieves the same effect with just 1/60,000 of that amount—less than 0.05 ml.

This is the power of the new "Morito... Step."

The era of zero rinses begins!

"Morito..." has also evolved into a detergent for the next decade.

Thanks to the power of the anti-redeposition agent, the time and water previously needed for rinsing are no longer necessary.

Laundry ends with just "washing" and "spinning."

In Reiwa 1 (2019), the era of zero rinses begins. Let’s take this step together!

◆ Skin safety testing conducted

- 24-hour occlusive patch test

Achieved primary skin irritation test with 20 Japanese volunteers after 24 hours of single contact.

Participants: Japanese men and women meeting volunteer criteria

Assessment: Certified dermatologist by the Japan Dermatological Association

- Allergy test

Conducted with 51 U.S.-based volunteers; 51 out of 56 completed the test.

Assessment: Board-certified dermatologist in the U.S.

＜Ganko Honpo＞

Based in Chigasaki, Shonan, founder "Kimuchin" (Masahiro Kimura), a former professional climber and graduate of Tokyo University of Agriculture, has been engaged in environmental protection activities since 1976.

He has summited the Himalayas twice.

In 1992, to continue and support his environmental activities, he began developing and manufacturing household products that improve water environments.

In 1999, inspired by research on marine tanker spill response, he created the world's first single-rinse laundry detergent.

Started selling at flea markets, it became a long hit, with total sales exceeding 1 million bottles (equivalent to about one month’s worth of 40 washes).

Currently, the company has a well-equipped lab and manufacturing facilities near Fukuoka City, focusing on next-generation detergents and maintaining high-quality production.

*The "Beach Money," which has turned beach cleaning into a fun activity, was born from Ganko Honpo’s Chigasaki office.

It is said that they are a "detergent maker that strives not to sell detergents."

Specializing in development with a small team, mainly in chemical fields.

Sales staff only handle after-sales follow-up for clients.

The company continues to operate without retail outlets, focusing on manufacturing and wholesale.

Ingredients are primarily sustainable natural extracts or natural-derived components.

While they do not necessarily use cultivated crops, they are not bound by that rule and focus on addressing core environmental issues.

In terms of color, it’s like gradually lightening black toward white—a company that is a very light gray close to white.

■ Product Name: Detergent Laundry Kitchen Ganko Honpo Laundry Detergent Morito... Step 3kg BOX

■ Contents: 3kg

■ Ingredients: Surfactants [16%, high-grade alcohol-based (non-ionic), coconut oil fatty acid alkanolamide*1], natural fragrance*2

*1 Only MEA type used *2 Fragrance includes essential oil (Aomori Hinoki cypress) 4.5 ml (about 4.5 g)

■ Usage Instructions:

Recommended by Ganko Honpo for soaking laundry

- Put laundry and "Morito... Step" into the washing machine as usual and start washing.

- When water begins to flow and the drum rotates about 3 minutes, pause.

- After leaving it for 2 hours, resume washing.

Points:

1. Starting the soak overnight and washing the next morning is more effective and convenient.

2. During soaking, washing is already completed, so only dehydration remains.

3. During soaking, water penetrates deep into fibers, removing even small dirt particles, preserving the natural texture of the fabric, resulting in a fluffier finish.

■ Manufacturer or Seller: Ganko Honpo

■ Category: Daily consumables

■ Country of Manufacture: Japan

■ Precautions for Use:

- Do not wash clothes labeled as not washable with water.

- Keep out of reach of children.

- Be careful where you place it to prevent accidental ingestion by persons with dementia or others.

- If you react to fragrances or experience skin irritation, use household gloves.

- If it gets into eyes or is swallowed, rinse thoroughly, drink water, or wash out, and consult a doctor if abnormal symptoms occur.

【Disclaimer】

- The listed expiration date is the number of days from manufacturing. Please contact us for actual expiry details.

- Since inventory is shared with our website, stock shortages, backorders, or cancellations may occur depending on timing.

- Due to product renewal, packaging or contents may differ slightly from the delivered product.

- Mail delivery is via postbox; cash on delivery is not available. Due to thickness limits (3 cm or less), packaging is simplified.

- We are not responsible for external damage to the packaging.

Product Number: ganko-moriste3k