Ships in 1-5 business days: A representative work by Professor Richard Thaler, winner of the 2017 Nobel Memorial Prize in Economic Sciences!
Gently explains cutting-edge theories of "usable economics."
A "nudge" is a small tweak that guides people toward smarter choices, without relying on coercion or incentives (monetary motivation), much like a gentle nudge of the elbow. If nudges are incorporated into society, we can live more comfortably.
At Amsterdam's Schiphol Airport, a black fly is painted on the urinal in the men's restroom. Men tend to be distracted when urinating and soil the surroundings a bit, but having a target makes them "want to aim," significantly improving accuracy.
This idea is one of the most effective examples of a "nudge"... (From the "Introduction")
Supports you who want to choose wisely and live better! The emergence of such new economics.
Why doesn't savings accumulate? Which loans are advantageous? What is a wise investment method?
—From dieting and quitting smoking to various money-related issues, life is full of difficult choices. The theme of this book, "NUDGE," is a gesture that prompts appropriate choices or helps avoid danger, "like gently nudging someone with an elbow."
The purpose of this kind "economics of nudging" is to push ordinary people toward happiness.
Furthermore, it presents the framework for public insurance systems that do not make citizens unhappy, and for environmental and energy-saving policies that should be implemented. A national bestseller in "Usable Behavioral Economics."
| Product # | 4822247473 |
|---|---|
| Weight | 480 g |
| Product package size | 19 x 14 x 3 cm |
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