Ships in 1-5 business days: A compelling new work from Harvard Business School Press, following "Blue Ocean Strategy."
The era of using statistics solely for inward-looking financial analysis is over. Companies are now emerging that create competitive advantage itself through advanced data analysis.
"We believe this book is the first to address the phenomenon of analytical capability becoming a source of competitive advantage. We are confident that there is no other book that so broadly covers the relationship between data analytical capability and competitive advantage, from concepts to real-world examples, and from issues that management should address to practical applications of analytical capability in the field," say the authors.
This book is characterized by its wealth of case studies from various fields: Netflix (DVD rental), Capital One (finance), Progressive (non-life insurance), Walmart (retail), Anheuser-Busch (beer), Marriott (hotels), Harrah's Entertainment (casinos), New England Patriots (NFL), and others.
| Product # | 4822246841 |
|---|---|
| Weight | 481 g |
| Product package size | 19 x 13 x 3 cm |
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