"Your scalp troubles may be due to shampoo! ?"
A new non-foaming scalp cleansing product that focuses on the causes of scalp and hair problems such as itching, dryness, hair loss, and lack of elasticity. It contains only ingredients that are gentle on the scalp and hair.
The cleansing ingredients that are gentle on the scalp and hair do not foam, so they wash away dirt and odors while caring for the scalp. Additionally, 18 types of Ayurvedic herbs*1 promote a healthy scalp environment.
*1 18 types of Ayurvedic herbs (keeps scalp and hair healthy):Anmaroku fruit extract, Takasaburou extract, Anemone extract, Centella asiatica extract, Indian pine root extract, Bengal trifoliate root extract, Sandalwood extract, Ceylon daylily bark extract, Licorice stem extract, Yorusokei leaf extract, Chiretta florida extract, Seitaka Myrobalan fruit extract, Bussouca leaf extract, Thornbarrelia stem extract, Barberry stem extract, Nymphaeasterata flower extract, Aloe vera leaf extract
**Developer’s Voice / Story**
One of the causes of hair thinning is the aging of scalp and hair root cells, which results in increased hair loss or cessation of hair growth. We have discovered that surfactants used in shampoos and other products age the scalp and hair root cells. In other words, shampoo can be considered one of the causes of thinning hair.
Surfactants have the property of being compatible with both water and oil, making them excellent at removing dirt by mixing water and oil, which normally do not mix. There are four types of surfactants:
- **Anionic surfactant**Uses: Shampoo, body soapFeatures: Good foaming, excellent emulsification
- **Cationic surfactant**Uses: Treatment productsFeatures: Antistatic effect
- **Ampholytic surfactant**Uses: Shampoo, body soapFeatures: Mild, synergistic with other active agents
- **Nonionic surfactant**Uses: Emulsification of general cosmeticsFeatures: Excellent emulsification, low foaming
After testing approximately 100 types of surfactants, we found that anionic surfactants, which foam well, and cationic surfactants, which have strong treatment effects, are highly irritating. These surfactants are widely used in shampoos and treatments.
On the other hand, we discovered that polysorbate, a "nonionic surfactant" with low foaming properties, has gentle characteristics.
This discovery enabled us to develop a shampoo that is gentle on the scalp and hair.
**Scent**
The top note is the fresh scent of orange. This is followed by the soft yet spicy essential oils of lavender, clove, and fennel, creating a luxurious experience that soothes both your scalp and mind.
**How to Use**
1. Brush thoroughly to loosen dirt.2. Pre-wash your entire hair and scalp with lukewarm water for 2 to 3 minutes.3. Take an appropriate amount of the scalp cleanser, spread it over your hands, and then massage into your scalp.
*Guideline for use:*- Short hair: 1–2 pushes- Medium hair: 2–3 pushes- Long hair: 3–5 pushes
4. Rinse thoroughly with hot water until no slime remains on your scalp.
**All Ingredients**
Water, polysorbate 80, isopentyl diol, behenyl alcohol, glycerin, hydrolyzed keratin (wool), Ammaroku fruit extract, Takasaburou extract, Anemone extract, Yugao fruit extract, Centella asiatica extract, Indian pine root extract, Bengal trifoliate root extract, Sandalwood extract, Ceylon daylily bark extract, licorice stem extract, chinensis leaf extract, Chiretta florida extract, Seitakamylobalan fruit extract, Bussouga leaf extract, Thornbarrelia stem extract, Barberry stem extract, Nymphaeasterata flower extract, Aloe vera leaf extract, hematin, almond oil, jojoba seed oil, fennel fruit oil, clove leaf oil, lavender oil, orange oil, arginine, aspartic acid, glycine, alanine, serine, valine, isoleucine, threonine, proline, phenylalanine, histidine, dilauroylglutamate lysine Na, Polyquaternium-64, Polyquaternium-107, Cocamide DEA, BG, PCA-NA, PCA, Na lactate, PEG-160M, ethanol, xanthan gum, tocopherol, citric acid, Na citrate, EDTA-2Na, phenoxyethanol, methylparaben
**FAQ**
**Q. Why doesn't it foam?**A. Ayurmaster Scalp Cleansing uses a mild non-foaming surfactant because surfactants that lather well are found to be highly irritating* and strain the scalp and hair. It gently cleanses while protecting the scalp's barrier function. Experience the gentle feeling of non-foaming scalp cleansing. *Research by Yokohama City University Longevity Science Laboratory
**Q. Can stains be removed without foaming?**A. Foaming and cleaning ability are not related. Scalp cleansing has been tested for detergency and confirmed effective at removing dirt. Its non-foaming, creamy texture makes it easy to massage, thoroughly removes sebum and dirt, and maintains scalp and hair health with moderate moisturizing power.
**Q. What is the difference between this and non-foaming cream-type shampoo?**A. While both do not foam, their usability and properties differ completely. Commercial cream-type shampoos often contain cationic surfactants and fatty acid esters, which are highly cytotoxic. Scalp cleansing is an ultra-mild shampoo with all ingredients tested for safety.
**Q. I'm not sure if the shampoo is being washed away properly.**A. The recommended rinsing time for healthy scalp and hair growth is about three times the washing time, so rinse thoroughly. If you touch your scalp or hair with your fingers and feel no slimy sensation, it is properly rinsed.
**Q. My scalp feels moisturized.**A. Because it contains many moisturizing ingredients such as jojoba oil and almond oil, it may leave your scalp feeling more moisturized than shampoos from other companies. Dry scalp can lead to problems like dandruff and excessive sebum. Jojoba oil and almond oil gently moisturize the scalp and hair, and the 18 types of Ayurvedic herbs promote a healthy scalp environment. If concerned, rinse thoroughly.
**Q. What is the scent?**A. The scalp cleansing has a top note of fresh orange scent, followed by the soft yet spicy essential oils of lavender, clove, and fennel, creating a luxurious experience that soothes your scalp and mind.
**Q. Is it okay if I have a wound on my scalp?**A. Please do not use it as a precaution.
**Q. I got it in my eye. Is it okay?**A. Rinse immediately with water.