通常1-5営業日で発送：競争戦略のバイブル「ランチェスター理論」のコツをまんがでわかりやすく!
ランチェスター戦略とは、イギリス人の航空工学の研究者が第一次世界大戦で提唱した「戦闘の法則」を元に考案された、企業間の営業・販売競争に勝ち残るための理論と実務の体系です。
「起業をして最も役に立ったのはランチェスター戦略」(ソフトバンク・孫正義)
他にもソニー、船井総研、花王、セブンイレブン、ブリヂストン、日本生命など、名だたる経営者がランチェスター理論を経営に取り入れて成功してきました。
本書では、まんがでわかりやすく時代に即したランチェスター戦略の応用方法を解説し、読者自身の会社が、どのような差別化を行えば、市場で勝ち残れるのか、その考え方のヒントを提供します。
| Product # | 4863102267 |
|---|---|
| Weight | 260 g |
| Product package size | 19 x 13 x 2 cm |
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